Job Description
The Manager, Digital Marketing will lead a dynamic team responsible for driving digital marketing and related support initiatives across global markets. This role will directly manage a team of specialists, while collaborating with US-based functional leaders in Digital Marketing, Creative, Marketing Automation, and Marketing Project Management. The ideal candidate will bring proven leadership, deep digital marketing expertise, and a collaborative approach to stakeholder engagement.
This position requires experience managing a team in a hybrid work environment, with in-person collaboration expected two days per week and remote work three days per week.
Essential Duties and Responsibilities
- Lead, mentor, and develop a team of digital marketing professionals, including:
- Marketing Automation Specialist(s)
- Senior Graphic Arts Specialist
- Social Media Community Manager
- Marketing Analytics Specialist II
- Marketing Project Manager for Data Entry, Smartsheet & Invoicing Support
- Foster a collaborative environment with dotted-line functional leaders in the US, ensuring alignment on day to day activities and priorities.
- Plan, organize, and implement digital marketing strategies to support business objectives and drive measurable results as needed in support of team.
- Oversee the execution of marketing campaigns, automation workflows, analytics reporting, and social media initiatives in collaboration with other functional leaders.
- Ensure best practices in digital marketing, marketing automation platforms, and data-driven decision making.
- Maintain regular communication with global stakeholders to understand needs, share insights, and deliver actionable recommendations.
- Manage multiple projects and priorities, ensuring timely delivery and quality outcomes.
- Champion continuous improvement and innovation in digital marketing processes and technologies.
- Effectively manage a hybrid team, balancing in-person and remote work to maximize collaboration and productivity.
Education and Experience
- Bachelor's degree or higher in marketing, business, communications, or related field.
- 3-5 years of direct management experience, including leading teams and working with global stakeholders.
- 5-7 years of experience in digital marketing, including campaign management, marketing automation, analytics, and related roles.
- Hands-on experience with Marketing Automation Platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
- Strong understanding of digital marketing principles, including SEO, SEM, social media, and email marketing.
- Excellent verbal and written communication skills ability to present complex information clearly to diverse audiences.
- Experience managing cross-functional projects and collaborating with remote/global teams.
- Proficiency with tools such as Smartsheet, invoicing systems, and marketing analytics platforms.
Key Skills and Competencies
- Leadership and team development
- Strategic planning and execution
- Digital marketing and automation expertise
- Data analysis and reporting
- Project management
- Stakeholder engagement and communication
- Creative problem-solving and decision-making
- Time management and prioritization
- Hybrid team management
Work Arrangement
- Hybrid work schedule: 2 days in-person, 3 days remote per week.
Travel
- Occasional domestic or international travel may be required to support team collaboration and attend key meetings or conferences.
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