Roles & Responsibilities
- Works within the product marketing, content, and campaign teams to support web experience that drives awareness, engagement, conversion, and purchase across the site.
- Works across web marketing teamto bring in expertise as needed, including UX design, content strategy and editorial review, SEO, accessibility compliance, measurement, and lead generation
- Prioritization and communication of all activities and priorities.
- Ensures that content is structured and well-optimized for performance and adheres to SEO best practices
- Work with cross-functional digital and field teams (social media, blogs, events)to support SEO,
- Solid, broad knowledge ofall digital elements
- Supports Monthly/Quarterly Insights back to the business
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 6-8 years of experience in digital marketing, or online growth roles, with a proven track record of driving growth and achieving targets
- Strong analytical skills and experience with data-driven decision-making
- Proficiency in Google Analytics, Semrush, Ahref, Adwords, AI Tools
- Experience in Software/ Product Marketing
Competencies Required:.
1. Knowledge of AdWords & SEO
2. Business analytical skills
3. Team Management skills
4. Should be well versed with Microsoft office for reporting and presentation.
5. Excellent Communication skills Verbal and Written
Qualification / experience/ certifications needed:
1. B. Tech with MBA or any Graduate Degree in Computers with business understanding.
2. 6-8 years of experience in Digital Marketing & Sales.
