India, Hyderabad
R75540 Manager, Digital Marketing
Location: Hyderabad, India
Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there's no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big and small, genuinely improve the world. And that's the kind of work we want to be part of.
We are seeking a Manager, Digital Marketing to manage and govern product content, taxonomy, and digital assets across our ecommerce ecosystem. This role ensures product information is accurate, structured, and optimized for discoverability and customer experience. Operating at a hands-on specialist/manager level, you will drive content quality, governance standards, and cross-functional coordination while supporting CMS and SEO activities.
Key Accountabilities
Product Content & CMS Management
- Own day-to-day product content maintenance in SAP Commerce Cloud Product Cockpit, ensuring accuracy, completeness, and readiness for publication.
- Monitor product content completeness through audits and resolve gaps in product data, copy, classification, and metadata.
- Define and maintain standards for product titles, descriptions, imagery, and naming conventions.
Taxonomy & Catalog Governance
- Manage product taxonomy, category assignments, and classification standards to improve navigation and discoverability.
- Maintain business rules for product attributes, filters, facets, and catalog structure aligned with commercial goals.
- Contribute to product data model improvements and catalog process design.
Digital Asset Management (DAM)
- Lead digital asset governance in Fotoware, including metadata standards, tagging, approvals, and archive management.
- Ensure asset readiness and consistency for ecommerce usage.
Cross-functional Coordination
- Collaborate with product, campaign, creative, and ecommerce teams to resolve content gaps and ensure SKU readiness.
- Provide cross-functional operational support across CMS, taxonomy, DAM, and SEO activities.
SEO & Content Support
- Support CMS publishing and SEO content updates including category pages and product/category changes.
- Contribute to on-site SEO through taxonomy, naming, and structured content improvements.
Performance & Continuous Improvement
- Monitor and improve content quality, workflows, and governance processes.
- Provide input into DAM integrations, workflow enhancements, and content operations improvements.
- Utilize analytics tools such as Google Analytics and GTM to identify optimization opportunities.
Key Responsibilities
- Strong analytical and problem-solving skills with attention to detail.
- Ability to manage complex workflows and ensure high-quality execution.
- Collaborative mindset with strong interpersonal and communication skills.
- Ability to coordinate across global teams and manage multiple stakeholders.
- Results-driven with an agile and process improvement mindset.
Critical Requirements
- Strong analytical acumen with ability to interpret data and drive improvements.
- Proven experience managing digital content, taxonomy, and DAM systems.
- Project management capabilities with ability to manage multiple priorities.
- Strong collaboration and stakeholder management skills.
- High attention to detail in content governance and execution.
Desired Skills & Experience
- Experience in digital marketing, ecommerce content management, or related field.
- Hands-on experience with SAP Commerce Cloud, CMS tools, and DAM platforms (Fotoware preferred).
- Understanding of SEO principles and ecommerce content optimization.
- Experience working in cross-functional and global environments.
About Lonza
At Lonza, our people are our greatest strength. With more than 30 sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values—Collaboration, Accountability, Excellence, Passion, and Integrity—reflect who we are and how we work together.
Every day, Lonza's products and services have a positive impact on millions of people. For us, this is not only a great privilege, but also a great responsibility. How we achieve our business results is just as important as the achievements themselves. At Lonza, we respect and protect our people and our environment. Any success we achieve is no success at all if not achieved ethically.
Reference: R75540
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