Manager - Creative Planning

Launched in July 2006, Cleartrip Pvt Ltd., a Flipkart company, has emerged as India's

fastest-growing online travel technology company. In April 2021, Flipkart acquired a

majority stake in Cleartrip. Cleartrip recently emerged as the no. 2 OTA player as per a

study by VIDEC. With an aggressive plan to emerge as a leading innovator in the

industry, Cleartrip is on its way to building a differentiated value proposition for its

customers looking for end-to-end travel solutions. With industry-first offerings including

ClearChoice Plus, ClearChoice Max and Cancel for No Reason', Cleartrip has a clear

vision to provide innovative solutions in the OTA segment. Combining intuitive products

with a customer-centric approach and a wide selection of flights, hotels, buses and

holiday packages, Cleartrip brings a unique selling point to the market, offering its

customers convenience, choice, competitive prices, and premium content.

Manager – Buzz Marketing & Social Growth

Role Overview

Cleartrip is looking for someone who can create brand moments people talk about —

and scale them through powerful social storytelling.

This role blends:

● Cultural activations

● Buzz marketing

● Social content and growth strategy

You won't just manage content calendars.You'll create energy around the brand —

online and on-ground.

Key Responsibilities

1. Create Brand Moments

● Conceptualize and execute buzz-worthy campaigns

● Identify cultural, travel, and internet moments to plug into

● Develop digital-first ideas that can extend into on-ground activations

2. Drive Social Growth

● Build and scale Cleartrip's social presence across IG and YT

● Develop recurring content IPs and distinctive brand codes

● Drive organic engagement, shareability, and community growth

3. Activation & Amplification

● Translate brand positioning into culturally relevant executions

● Ensure every activation is inherently social and shareable

● Collaborate with creators to extend campaign reach

● Track buzz, earned reach, engagement, and impact

Who You Are

● 3–6 years in brand, social, or creative teams of agencies

● Have built and scaled your own social handle (strong preference)

● Proven experience executing buzz-led campaigns or activations

● Deep understanding of internet culture and short-form storytelling

● High ownership mindset — comfortable taking ideas from concept to execution

● Passionate about travel and culture