Manager - Category & Key Accounts

ABOUT COMPANY

DeHaat, a leading Agri-Tech organization, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 32+ crops in regional languages, and we export to 30+ countries. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 13-year journey reflects impactful innovation in the agricultural sector.

About DeHaat Honest Farms:

DeHaat Honest Farms is the FMCG arm of DeHaat one of India's fastest growing agritech startups. We bring pesticide-free, and residue-free food products from Indian farms to urban consumers through leading e-commerce and quick commerce platforms like Amazon, Flipkart, Swiggy Instamart, Zepto, and Blinkit.

DeHaat Website Link: DeHaat, From Seeds to Market | Online marketplace for farmers

DeHaat Honest Farms: Honest Farms

Amazon Store: DeHaat Honest Farms

Role Overview:

We are seeking a data-driven, high-energy Category & Key Accounts Manager for DeHaat Honest Farms to own and scale our presence across e-commerce and quick commerce platforms. This role combines P&L ownership, brand execution, supply chain coordination, and growth hacking with a strong focus on managing PO operations and ensuring flawless execution.

Key Responsibilities:

Category Management

- Own category strategy and assortment planning for all online platforms

- Optimize pricing, promos, and pack-size architecture for better conversions

- Benchmark competition and identify gaps/opportunities in portfolio

Account Management

- Act as the single point of contact for key accounts across Amazon, Flipkart, Zepto, Swiggy Instamart, and Blinkit

- Drive joint business planning, negotiate platform visibility and investments

- Manage campaigns, offers, and listing hygiene in close coordination with platform teams

Agency Partnership & Campaign Strategy

- Coordinate with agency on daily basis and closely monitor campaign strategy

- Ensuring proper campaign reporting and reporting to senior management

- Co-Own platform-wise GMV, volume, margins, and return on marketing spends

- Prepare weekly/monthly dashboards and deep-dives to flag risks/opportunities

Growth Initiatives:

- Run experiments across platforms regional bundling, flash sales, seasonal SKUs

- Partner with internal teams to build platform-specific content, creatives, and offers

- Explore and drive newer online commerce opportunities (ONDC, new platforms)

Cross-functional Coordination:

- Liaise with internal ops, finance, brand, content and performance marketing teams

- Ensure smooth execution of visibility campaigns, price changes, and inventory planning

- Own key platform partnerships and drive quarterly growth reviews

Ideal Candidate Profile:

Experience:

- Experience in e-commerce, Q-comm, or category management in FMCG

- Prior experience with Zepto, Swiggy Instamart, Blinkit, or Amazon Seller Central

- Comfortable with platform portals and ecomm tools for PO and performance tracking

Skills:

- Strong in Excel, data handling, and decision-making through numbers

- Understands commercial levers margins, platform commissions, discounting, etc.

- Excellent stakeholder management across internal teams and platform POCs

- Execution-first mindset with high accountability

Why Join Us

- Play a pivotal role in scaling an honest, farm-first FMCG brand in India

- Own large-scale growth across the most exciting retail formats Q-comm & e-comm

- High visibility, ownership-driven culture, and the opportunity to work with the leadership team

- Own relationships with platform and creative/performance agencies

- Plan and oversee campaign strategy execution across Swiggy Instamart, Zepto, Blinkit,etc.

- Track effectiveness of campaigns in collaboration with agency teams and performance partners