Manager – Analytics
Job Title: Manager, Marketing Analytics
Experience: 16-18 years
Location: Gurugram
Position type: Full-time
Timing: 1-10 pm India time
Reporting Manager: Digital Lead MSCoE
Marketing Services Centre of Excellence (MSCOE)
What This Job Involves
This position leads a high-performing team of 25-30 Marketing Analytics and Digital Marketing Analytics professionals (campaign, paid media, operations analytics) within JLL's Marketing Services Centre of Excellence (MSCOE). You'll drive data-driven decision-making by transforming complex marketing data into actionable insights using advanced analytics, AI/Marketing Leads, and business intelligence tools.
Working directly with global and regional JLL marketers, you'll ensure service delivery excellence per established SLAs while championing continuous performance improvement through scalable processes, automation, and best practice sharing across the MSCOE and broader organization.
Key Responsibilities
Analytics Leadership & AI Integration
- Lead advanced marketing analytics across CRM, marketing automation platforms, and digital channels (web, social media, email, PR) to measure campaign performance and ROI
- Develop and deploy AI-powered predictive models for campaign optimization, customer segmentation, lead scoring, and marketing attribution
- Design executive dashboards and data visualizations that translate complex marketing data into clear business insights for senior leadership
- Implement machine learning algorithms to identify patterns, forecast trends, and recommend data-driven marketing strategies
- Leverage generative AI and automation tools to scale analytics capabilities and accelerate insight delivery across the MSCOE
Strategic Data Transformation
- Transform raw marketing data into strategic business insights that inform decision-making and planning
- Develop scalable analytics frameworks that align with evolving marketing strategies across multiple channels and regions
- Drive continuous innovation in analytics methodologies, incorporating emerging AI technologies and tools
- Establish the MSCOE as a center of analytics excellence through thought leadership and innovation
Operational Excellence & Process Management
- Manage day-to-day MSCOE analytics operations with deep expertise in people, process, and technology integration
- Optimize workload distribution, resource utilization, and team capacity planning to ensure efficient service delivery
- Standardize analytics processes, methodologies, and frameworks across stakeholders to ensure consistency and quality
- Proactively manage project risks and issues through continuous stakeholder engagement and cross-functional collaboration within the MSCOE ecosystem
- Drive automation and efficiency improvements to enhance MSCOE scalability and effectiveness
Team Leadership & Development
- Build, mentor, and develop a high-performing analytics team through focused learning and development initiatives
- Drive team engagement, performance management, and achievement of key performance indicators
- Foster a culture of data literacy, innovation, continuous improvement, and service excellence within the MSCOE
- Champion adoption of AI/ML tools and analytics best practices across the team and broader MSCOE functions
Experience
Required Qualifications & Experience
- 16-18 years of progressive experience in marketing analytics, digital analytics, or business intelligence
- Minimum 5 years leading large teams (20+ people) in multinational organizations, shared services centers, or global marketing agencies
- Proven track record establishing and scaling analytics teams in complex, matrix environments or center of excellence models
Education
- MBA or Post-Graduate degree in Marketing, Data Science, Analytics, Statistics, or related field
- Certifications in analytics, AI/ML, or data visualization platforms highly valued
Technical Expertise
- Advanced proficiency in analytics and visualization tools: Tableau, Power BI, Google Data Studio, Adobe Analytics (AEM), Google Analytics 4
- Strong expertise in AI/ML platforms and tools (Python, R, Azure ML, AWS SageMaker, or similar)
- Experience with marketing automation platforms (Marketo, HubSpot, Salesforce Marketing Cloud) and CRM systems
- Proficient in SQL, advanced Excel (large-scale data manipulation, pivot tables, statistical functions), and data modelling
- Familiarity with generative AI tools for analytics acceleration and insight generation
- Understanding of marketing attribution models, customer journey analytics, and predictive modeling
Core Competencies
- Exceptional analytical thinking with ability to translate complex data into actionable business strategies
- Strong communication skills—ability to present insights to technical and non-technical stakeholders, including C-suite executives
- Understanding of marketing strategy, digital marketing ecosystems, and customer analytics
- Proven ability to design and implement scalable, standardized processes across global teams and service delivery models
- Strategic stakeholder management with experience aligning diverse teams toward common objectives
- Service delivery orientation with focus on meeting SLAs and exceeding client expectations
- Ability to thrive in fast-paced environments with competing priorities and tight deadlines
- Collaborative leadership style with demonstrated ability to motivate, develop, and retain talent in shared services environments
Preferred Qualifications
- Experience implementing AI/ML solutions in marketing analytics contexts
- Knowledge of real estate, commercial real estate, or B2B professional services marketing
- Exposure to Agile/Scrum methodologies in analytics delivery
- Previous experience in shared services, center of excellence, or offshore delivery models
What We Offer
At JLL, our purpose is to shape the future of real estate for a better world. We empower you to become the best version of yourself through:
- Career Development: Entrepreneurial, inclusive environment with clear paths for growth in analytics and AI leadership within the MSCOE and beyond
- Total Rewards: Competitive compensation and comprehensive benefits package
- Innovation Focus: Access to cutting-edge AI/ML tools and technologies
- Global Impact: Opportunity to influence marketing strategy across a Fortune 500 organization
- Learning Culture: Continuous upskilling in emerging analytics and AI capabilities
- Center of Excellence Environment: Work within a specialized team focused on marketing services innovation and excellence
