About The Role
Swiggy Scenes is building India& most engaging creator-led content and commerce ecosystem. We are looking for a Performance Marketing Manager who can drive growth for Scenes through
data-driven optimisation, creator-led ads, and experimentation across social and search channels.
Key Responsibilities
- Paid Media Strategy & Execution
- Plan, execute and optimize paid campaigns across Meta, YouTube, Google, and emerging platforms.
- Drive traffic, installs, views, and engagement for Scenes content.
- Manage creator-driven ads (Spark ads, whitelisting, boosted content).
- Performance Tracking & Analytics
- Own metrics: CAC, CPI, CPV, CTR, ROAS, funnel conversions.
- Analyse performance, run attribution checks via AppsFlyer.
- Build weekly/monthly dashboards.
- Budget & Growth Planning
- Manage monthly budgets, forecast growth, and optimise spends.
- Scale high-performing campaigns.
- Collaboration with Creator & Content Teams
- Align creator formats with ad objectives.
- Work with creators/agencies for performance-friendly scripts and cuts.
- Ensure clean tagging, pixel integration, and event tracking.
- Experimentation & Market Intelligence
- Run A/B tests across creatives, audiences, formats.
- Stay updated on platform trends and new ad formats.
- Explore creator-commerce, live shopping, and content-led growth.
Requirements
- 24 years of experience in Performance Marketing (preferably with consumer apps, creator-led brands, or content platforms).
- Strong hands-on experience with Meta Ads Manager + Google Ads.
- Excellent understanding of performance metrics (CAC, CPV, ROAS, LTV) and attribution models.
- Ability to thrive in a fast-paced environment.
- Solid grasp of social trends, creator formats, and content behaviour.
- Experience with mobile app growth and MMPs (AppsFlyer/Adjust).
- Experience with creator-led ads: Spark ads, whitelisting, boosted content.
- Strong creative optimisation skills (hooks, thumbnails, first 3 seconds).
- Understanding of Reels/Shorts platform behaviour.
- Strong cross-functional coordination.
- Familiarity with ad policies and compliance.
- Self-starter with high ownership.
Nice-to-Have
- Experience with influencer-performance or affiliate marketing.
- Exposure to live shopping or creator-commerce.
- Knowledge of marketing automation tools (CleverTap/MoEngage).
- Comfort with funnels, cohorts, and LTV insights.
