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Lead Generation Specialist

Lead Generation Specialist

wroffy technologies private limited
Early Applicant
  • Posted a month ago
  • Be among the first 10 applicants

Job Description

Job Category: Sales

Job Type: Full Time

Job Location: Gurugram

Key Functional Responsibilities

  • Develop a lead generation strategy through email, Linkedin and other social media channels.
  • Doing cold calls and generating leads.
  • Research on primary and secondary lead data using LinkedIn Sales Navigator, Yelp, and other database tools.
  • Coordinate with content and marketing teams in the development of newsletters and marketing content for Customers/Potential Customers for LinkedIn Content Strategy.
  • Work with the Creative team in developing effective messaging strategies and creating compelling messaging for target Clients.
  • Build relationships with various influencers, attend webinars and market our events and offerings.
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through LinkedIn and email marketing.
  • Measure results, optimize LinkedIn lead nurturing and email messaging workflows, and implement recommendations to optimize the campaign performance.
  • Identify suitable accounts for product fit for global markets.
  • Identify key decision-makers to reach out in those specific accounts.
  • Reach out to them and build a working rapport with them.
  • Explain & pitch our core value proposition to these stakeholders.
  • Follow up via various channels to lock in a demo for our Sales team.

Skill Requirement

  • Experience with LinkedIn Sales Navigator, email marketing, marketing tools and great analytical skills
  • Experience working in digital or B2B customer acquisitions
  • Previous or current experience in reaching out to prospects on LinkedIn and/or via email
  • Some experience with using email templates and marketing automation
  • Familiarity in nurturing prospects into leads by creating message sequences
  • Basic knowledge of HubSpot or any other CRM

More Info

Job Type:
Industry:
Function:
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Key Skills

LinkedIn Sales Navigator

message sequences

B2B customer acquisitions

nurturing prospects

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