Software Marketing and Lead Generation Specialist

Company Description

Aryatech Marine and Offshore Services Pvt. Ltd., with offices in Delhi and Ras Al Khaimah (UAE), is a professional design engineering and consultancy company. Specializing in oil and gas production and marine engineering, Aryatech offers expertise in the design and analysis of fixed and floating offshore structures, such as Jackets, Jack-Up Rigs, and FPSO Topside. The company also leads subsea engineering, including riser analysis, mooring analysis, and pipeline design. Aryatech is a channel partner in India and the Middle East for software solutions Company Bentley Systems and provides training on advanced engineering software. Its client portfolio includes leading oil companies and engineering firms across the globe.

Role Description

This is a full-time, on-site position based in Delhi, India, for a Software Marketing and Lead Generation Specialist. The individual will focus on developing and implementing marketing strategies and campaigns for software products while identifying and generating leads. Responsibilities include conducting market research, analyzing customer needs, managing digital marketing campaigns, preparing presentations and marketing materials, maintaining client relationships, and supporting sales teams to reach business goals.

• Strong communication and presentation skills to deliver marketing campaigns effectively
• Knowledge of marketing tools and techniques, with proficiency in digital marketing platforms
• Analytical skills for market research and generating actionable insights
• Ability to collaborate with cross-functional teams and contribute to business development
• Prior experience in the oil and gas or marine engineering industry is a plus
• Bachelor's degree in Marketing, Computer Science, Engineering, or a related field