Lead Generation Specialist

Lead Generation Specialist – Inside Sales Team (MC)

Location: Paschim Vihar, New Delhi

Work Mode: Full-time | Work from Office

About Mantra Care

Mantra Care is a fast-growing global health and wellness organization delivering mental health, physical therapy, nutrition, and holistic wellness solutions across international markets. We leverage technology-driven solutions and a passionate team to make quality healthcare accessible, affordable, and scalable worldwide.

As we continue expanding globally, we are looking for a driven and performance-focused Lead Generation Specialist to strengthen our Inside Sales and Marketing team.

Role Overview

The Lead Generation Specialist will be responsible for generating qualified B2B leads across international markets through strategic digital outreach, paid campaigns, and data-driven marketing initiatives. This role requires strong analytical ability, campaign optimization skills, and consistent target achievement.

Key Responsibilities

• Develop and execute multi-channel lead generation strategies (LinkedIn, Email Marketing, Google Ads, Facebook Ads, etc.).
• Identify, research, and target decision-makers (HR Heads, CXOs, Benefits Managers, etc.) in global markets.
• Manage LinkedIn Sales Navigator and automation tools to run structured outreach campaigns.
• Plan, launch, and optimize paid ad campaigns to maximize lead quality and ROI.
• Track campaign performance metrics (CPL, conversion rate, CTR, ROI) and implement improvements.
• Maintain and update CRM systems with accurate lead information and follow-up status.
• Work closely with the Inside Sales team to ensure smooth lead handover and conversion tracking.
• Conduct competitor research and market analysis to refine outreach strategies.
• Meet and exceed weekly and monthly lead generation targets.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1–3 years of experience in lead generation, digital marketing, inside sales, or business development.
• Hands-on experience with:
• LinkedIn Sales Navigator
• Google Ads & Facebook Ads Manager
• Email marketing tools (Mailchimp, Apollo, Lemlist, etc.)
• CRM systems (HubSpot, Zoho, Salesforce, or similar)
• Strong research, analytical, and reporting skills.
• Excellent written and verbal communication skills.
• Ability to work independently in a target-driven environment.

Preferred Qualifications

• Experience in B2B international lead generation (US, UK, Middle East, etc.).
• Understanding of SEO, SEM, paid media optimization, and A/B testing.
• Experience with marketing automation and drip campaigns.
• Creative mindset for outreach messaging and content personalization.

Please share your CV at [Confidential Information]