Lead Generation Specialist

About Socioglobal

Socioglobal is a Toronto-based growth firm helping businesses across the US and Canada win new clients through outbound email, LinkedIn and structured follow-up. We're growing and looking for an experienced lead generation specialist to help fill our pipeline with qualified leads.

About the role

You'll run outbound email campaigns for our digital marketing, web development and app development services, along with other campaigns as we grow. The goal is simple: bring in decision-makers who are genuinely interested in talking to our team.

What you'll do

- Run cold email campaigns targeting businesses in the US and Canada

- Build targeted prospect lists using Google data mining and lead sourcing tools

- Write, test and improve email copy to increase responses

- Manage sending accounts, warmup and deliverability so emails reach the inbox

- Monitor replies daily and pass interested leads to our team the same day

- Share a short weekly report on campaigns, replies and leads delivered

What we're looking for

- Proven B2B lead generation experience, ideally for agencies or IT, web or app development services

- Experience targeting clients in the US and Canada

- Access to 300+ Gmail or Microsoft sending accounts is an asset

- Strong research and data-mining skills, including advanced Google search techniques

- Solid understanding of email deliverability: warmup, bounce management and inbox placement

- Excellent written English

- At least 4 hours of overlap with US Eastern time

Target

40+ qualified leads per month. A qualified lead is a decision-maker who has shown genuine interest and agreed to a follow-up conversation with our team.

How to stand out

In your application, include one campaign you've run that you're proud of: who it targeted, the approach, and why it worked.