Lead Generation Specialist

Key Responsibilities:

• Conduct market research to identify potential customers and target industries in the IT sector

• Develop and execute targeted outbound lead generation campaigns, including email campaigns, cold calling, and social media outreach, to identify potential customers for our IT products and services

• Proactively seek new business opportunities in the market

• Engage with leads to understand their needs and pain points and position our company's information technology products or services as the solution

• Nurture leads by providing relevant and valuable content, and maintain regular contact to build relationships and keep the company top-of-mind

• Meet or exceed monthly, quarterly, and annual lead generation targets for our information technology products and services

• Collaborate with the marketing and sales teams to ensure alignment and maximize lead conversion

• Hit your daily/weekly/monthly KPIs

• Report to the Sales Development Manager on (weekly/monthly/quarterly) sales results

Qualifications:

• 1-4 years of experience in B2B lead generation or sales development for information technology products or services

• Proven track record of meeting or exceeding lead generation targets in the IT industry

• Strong knowledge of outbound lead generation techniques, including email campaigns, cold calling, and social media outreach, specific to the IT industry

• Excellent communication and interpersonal skills, with the ability to build rapport and relationships with prospects in the information technology sector

• Results-driven with the ability to prioritize and manage multiple projects simultaneously

• Familiarity with CRM tools and lead generation software, such as ZoomInfo/LinkedIn Sales Navigator specifically for IT products and services

• Bachelor's degree in Marketing, Business, Information Technology or a related field preferred.