Lead Generation Specialist

Company Description Khashsoft is a trusted provider of custom software development and end-to-end IT solutions, headquartered in Sector 132, Noida, Uttar Pradesh, India. The company serves clients across multiple industries, with specialized expertise in the legal, finance, and education sectors. Khashsoft delivers tailored software solutions that streamline operations, enhance efficiency, and support digital transformation. Core services include custom software development, software support and maintenance, IT and integration services, technical consulting, cross-platform implementation, and IT-enabled services. By combining deep industry knowledge with strong technical capabilities, Khashsoft provides innovative, reliable, and scalable solutions that meet evolving client needs.
Role Description This is a full-time remote role for a Lead Generation Specialist. The Lead Generation Specialist will identify and qualify new leads through online research, database mining, social platforms, and other digital channels. Daily activities include building and maintaining prospect lists, reaching out to potential clients via email, calls, and messaging, and coordinating with the sales team to hand off qualified opportunities. The role involves tracking lead activity in CRM tools, preparing brief reports on lead quality and conversion potential, and refining outreach strategies based on feedback and performance data. The Lead Generation Specialist will collaborate closely with sales and marketing to support pipeline growth for Khashsoft's software and IT solutions.
Qualifications

• Strong lead generation skills, including experience identifying and qualifying new leads.
• Knowledge of sales processes and ability to support sales teams in converting leads.
• Excellent communication skills for engaging prospects via email, phone, and online channels.
• Solid research abilities to gather prospect information and understand target markets.
• Comfort using CRM or lead management tools and basic productivity software.
• Ability to work independently in a remote setting and manage multiple tasks and deadlines.
• Prior experience in B2B lead generation, software services, or IT solutions is preferred.
• Bachelor's degree in Business, Marketing, IT, or a related field, or equivalent practical experience.