Company Description
Insurnest is a premier provider of advanced digital technology services designed specifically for the insurance industry. Our mission is to empower Insurance, Re-Insurance, and Insurance Brokers to optimize operations, enhance customer experiences, and drive sales growth. Leveraging innovative technology, we help organizations streamline claims processes and maintain competitiveness in the digital era. At Insurnest, we are committed to delivering transformative solutions for the ever-evolving needs of the insurance sector.
Role Description
A dedicated outbound specialist focused on building pipeline for InsurNest through LinkedIn and email campaigns — targeting decision-makers at insurance carriers, MGAs, brokers, and reinsurers. This is a pure execution role: prospecting, outreach, follow-up, and lead handoff.
LinkedIn Outreach
- Send 20–40 targeted connection requests daily within platform limits
- Run structured follow-up message sequences post-connection (3–4 touch points)
- Build and maintain prospect lists using Sales Navigator or manual search
- Engage with prospect content (likes, comments) to warm up accounts before outreach
Email Outreach
- Build and manage targeted prospect email lists (sourcing, verification, enrichment)
- Write and send personalized cold email sequences — typically 4–6 steps over 2–3 weeks
- Manage deliverability basics — bounce rates, unsubscribe handling, reply monitoring
- A/B test subject lines and CTAs to improve open and reply rates
Multi-Channel Coordination
- Combine LinkedIn and email into coordinated sequences (e.g., connect on LinkedIn → email follow-up → LinkedIn message)
- Avoid overlap and duplication across channels for the same prospect
- Track all touchpoints in one unified tracker or CRM
Reporting & Handoff
- Weekly reporting on: requests sent, connection rate, email open/reply rates, conversations started, leads handed off
- Flag warm responses immediately for follow-up by you or a closer
- Maintain a clean, updated CRM or pipeline tracker at all times
Qualification
Must-have:
- Proven hands-on experience with LinkedIn outreach — not just conceptual knowledge
- Cold email experience — writing sequences, managing a sending tool, tracking metrics
- Strong written English with the ability to personalize at scale
- Familiarity with email tools like Instantly, Smartlead, Lemlist, or Mailshake
- Understanding of email deliverability basics — SPF/DKIM, warm-up, bounce management
- CRM or tracker discipline — HubSpot, Apollo, Notion, or equivalent
- Self-directed with consistent daily output — this role lives and dies on volume + quality
Good to have:
- Exposure to insurance, insurtech, or B2B financial services — even basic familiarity helps with messaging
- Experience with LinkedIn automation tools like Expandi, Dripify, or Waalaxy
- Ability to source and enrich prospect data using Apollo, Hunter.io, or ZoomInfo
- Basic copywriting instinct — knowing what makes a subject line or opener work
