Job Title:Lead Generation Specialist (Meta & Google)
Location:Gurugram / Remote
Industry:Education
About Us:
DigiGrove Digital Pvt Ltd ( CollegeBandhu) is a leading organization dedicated to transforming education through innovative solutions. We are committed to connecting students with quality educational opportunities and are expanding our marketing efforts to reach a wider audience.
Position Summary:
We are seeking a highly motivated Lead Generation Specialist with expertise in Meta (Facebook/Instagram) and Google advertising platforms. The ideal candidate will be responsible for developing and implementing strategies to generate high-quality leads within the education industry, thereby supporting our growth and outreach objectives.
Key Responsibilities:
- Develop, execute, and optimize lead generation campaigns on Meta and Google platforms tailored to the education sector.
- Conduct audience research and create targeted ad campaigns to reach prospective students, parents, and educational partners.
- Analyze campaign performance metrics and adjust strategies to maximize lead quality and volume.
- Collaborate with the marketing and sales teams to align campaigns with overall business objectives.
- Manage budgets efficiently to ensure optimal return on investment.
- Stay updated with the latest trends and best practices in digital advertising and the education industry.
- Prepare regular reports on campaign performance, insights, and recommendations.
Qualifications:
- Proven experience in lead generation through Meta (Facebook/Instagram) and Google Ads.
- Strong understanding of the education industry and its target audiences.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Creative mindset with the ability to develop compelling ad content and strategies.
- Proficiency in digital marketing tools and analytics platforms.
- Good communication and teamwork skills.
- Bachelor's degree in Marketing, Advertising, Business, or related field preferred.
Why Join Us:
- Opportunity to make a significant impact in the education sector.
- Dynamic and supportive work environment.
- Competitive salary and benefits package.
How to Apply:
Interested candidates are invited to send their resume and a cover letter to [Confidential Information] | +91- 8810288907 with the subject line Lead Generation Specialist Application.
