Lead Generation Specialist

Job Summary

We are looking for a Blockchain & Crypto Lead Generation Specialist who has hands-on experience generating qualified B2B leads in the blockchain, Web3, crypto, AI, DeFi, and fintech industries. The ideal candidate should know how to identify decision-makers, build targeted prospect lists, run outreach campaigns, and deliver high-quality leads that convert into business opportunities.

Key Responsibilities

• Generate qualified leads for blockchain, crypto, Web3, DeFi, NFT, AI, and fintech solutions.
• Research and identify startups, enterprises, exchanges, investors, VCs, validators, mining companies, and blockchain projects.
• Build verified databases of CEOs, Founders, CTOs, CMOs, Business Heads, and decision-makers.
• Generate leads through LinkedIn, Telegram, Discord, X (Twitter), Reddit, crypto communities, events, and online directories.
• Execute cold email, LinkedIn outreach, and WhatsApp campaigns.
• Identify partnership opportunities with blockchain ecosystems and communities.
• Manage CRM and maintain an updated lead pipeline.
• Work closely with the sales and marketing teams to qualify and nurture leads.
• Achieve weekly and monthly lead generation and appointment targets.

Required Skills

• 3–7 years of experience in B2B Lead Generation.
• Strong understanding of Blockchain, Cryptocurrency, Web3, DeFi, Layer 1 & Layer 2 ecosystems, Smart Contracts, NFTs, RWA, AI, and tokenization.
• Experience using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Crunchbase, CoinMarketCap, CoinGecko, CryptoRank, PitchBook (preferred), and other lead generation platforms.
• Knowledge of email outreach tools such as Instantly, Lemlist, Mailshake, Smartlead, or similar.
• Experience with CRM tools such as HubSpot, Zoho CRM, Salesforce, or Pipedrive.
• Ability to research blockchain projects and identify business opportunities.
• Excellent communication and negotiation skills.

Preferred Experience

Candidates with experience working for:

• Blockchain companies
• Crypto exchanges
• Web3 agencies
• Token launch projects
• Venture Capital firms
• Crypto marketing agencies
• AI and fintech companies

KPI & Performance Metrics

• 300–500 qualified leads per month
• 40–60 sales meetings booked per month
• High lead-to-meeting conversion rate
• Accurate CRM management
• Weekly reporting on outreach, responses, and pipeline

Preferred Platforms

• LinkedIn Sales Navigator
• Apollo.io
• Crunchbase
• CoinMarketCap
• CoinGecko
• CryptoRank
• X (Twitter)
• Telegram
• Discord
• Reddit
• HubSpot / Zoho CRM
• Google Sheets & Excel

Ideal Candidate

The ideal candidate should understand the blockchain ecosystem, know where crypto founders and decision-makers are active, and have proven experience generating high-quality B2B leads that result in meetings, partnerships, and sales opportunities.

Work Location: In person