Lead Generation Specialist
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Key Responsibilities
* Research and identify qualified companies and decision-makers who may benefit from PR and marketing services.
* Focus on privately held, growth-stage companies with established market fit, strong revenue/profitability, and scaling potential.
* Identify prospects across industries such as technology, finance, and other growing businesses.
* Conduct prospect research through LinkedIn, company websites, databases, and other online channels.
* Build and maintain a consistent weekly pipeline of qualified leads.
* Create and send personalized LinkedIn messages and cold emails.
* Manage regular follow-ups with prospects to increase response and conversion rates.
* Qualify leads based on company size, business stage, budget, decision-maker role, and potential PR needs.
* Identify and connect with CEOs, founders, marketing leaders, and other key decision-makers.
* Convert qualified prospects into discovery calls and meetings.
* Follow up with contacts generated through BNI, networking events, conferences, and existing connections.
* Research BNI members and networking contacts to identify suitable prospects.
* Maintain accurate records of leads, outreach, responses, and follow-ups in the CRM.
* Track outreach performance and continuously improve prospecting and messaging strategies.
* Provide regular updates on lead generation activity, qualified opportunities, and meetings booked.
Skills & Qualifications
* 1–3 years of experience in Lead Generation, B2B Sales, SDR, or Business Development.
* Strong skills in LinkedIn prospecting, cold emailing, lead research, qualification, and appointment setting.
* Experience working with US/Canadian markets preferred.
* Ability to identify decision-makers and high-potential prospects.
* Familiarity with CRM tools and lead management.
* Excellent communication, follow-up, organization, and persuasion skills.
* Self-motivated and able to consistently build a qualified sales pipeline.
* Experience in PR, marketing, technology, or professional services is a plus.
US shift
Salary- 20-22k (4 hours)
Job ID: 153838525
Skills:
Networking, Saas, Lead Generation, Cold calling, Staffing, Outbound sales presentations, Executive Search, Business development, Sales strategies, Client Management
Skills:
zoominfo , Email Marketing, Lusha, LinkedIn Sales Navigator, Apollo, sales automation tools, CRM
Skills:
Microsoft Office, International Sales, LinkedIn Sales Navigator, Google Workspace, Cold Email Outreach, Business Development, Lead Enrichment Platforms, Email Automation Tools, B2B Lead Generation, Crm Systems, Apollo.io
Skills:
CRM Tools, B2b Marketing, demand generation, Lead Generation, lead management systems, digital channels
Skills:
Database Building, B2B Prospect Research, Market Research, Lead Generation, Appointment Setting, BANT Framework, Email Outreach
