B2B Lead Generation Lead Generation Specialist

Credknox LLP is a technology and digital commerce company helping businesses build, scale, and grow in the global digital economy.

Through Optycommerce, we provide end-to-end ecommerce and growth solutions, including:

• Advanced SEO & AI Search Optimization

• Shopify, WooCommerce & Custom Website Development

• Native iOS & Android App Development

• Meta & Google Ads Performance Marketing

• Brand Building & Ecommerce Growth from launch to ₹1 Crore+ revenue

We work with ambitious brands across international markets, combining technology, performance marketing, and ecommerce expertise to help businesses scale faster.

The Role

We are looking for a highly motivated and results-driven International Lead Generation & Business Development Specialist to help expand our technology and ecommerce services across global markets.

The ideal candidate will be responsible for identifying high-potential businesses, researching target markets, connecting with decision-makers, generating qualified leads, booking meetings, and contributing directly to revenue growth.

This is not a traditional data collection role. We are looking for someone who understands the complete B2B lead generation process—from prospect research and outreach to qualified meetings and sales opportunities.

The Responsibilities

Lead Research & Prospecting

• Identify and research high-potential businesses across international markets including the USA, UK, Europe, Australia, Canada, and the Middle East.

• Build highly targeted prospect databases based on industry, company size, revenue potential, technology stack, and business requirements.

• Identify key decision-makers, including Founders, CEOs, Ecommerce Directors, Marketing Heads, and Digital Leaders.

• Research companies to identify potential technology, ecommerce, marketing, and growth opportunities.

International Lead Generation

• Generate qualified B2B leads for Optycommerce services and technology products.

• Develop prospecting strategies for Shopify, WooCommerce, ecommerce, D2C, and growing online brands.

• Identify businesses that require SEO, website development, native mobile apps, performance marketing, or ecommerce growth services.

• Generate opportunities through multiple outbound channels.

Cold Email & LinkedIn Outreach

• Plan and execute targeted cold email campaigns.

• Create personalized outreach messages based on prospect research.

• Use LinkedIn and LinkedIn Sales Navigator for prospecting and relationship building.

• Manage follow-ups and nurture prospects through the outreach process.

• Test and optimize messaging, targeting, and campaign performance.

Sales Pipeline Development

• Generate qualified meetings and sales opportunities for the business development team.

• Maintain an organized CRM and prospect database.

• Track prospect communication, responses, meetings, and opportunity status.

• Ensure consistent follow-up with interested prospects.

• Work closely with management and the sales team to improve conversion rates.

Revenue Growth

• Focus on generating opportunities that contribute directly to international revenue growth.

• Support the conversion of qualified prospects into paying clients.

• Identify cross-selling and upselling opportunities across Optycommerce services.

• Contribute ideas and strategies to improve international market penetration.

Tools & Platforms

The candidate should have experience with some or all of the following:

• Apollo.io

• LinkedIn Sales Navigator

• Instantly or similar cold email platforms

• CRM systems

• Email automation tools

• Lead enrichment platforms

• LinkedIn outreach tools

• Google Workspace / Microsoft Office

Required Skills & Experience

• 2–5+ years of experience in B2B Lead Generation, Business Development, or International Sales.

• Proven experience generating leads for international markets.

• Strong experience with Apollo.io and LinkedIn Sales Navigator.

• Experience in cold email outreach and LinkedIn prospecting.

• Strong understanding of B2B sales funnels and lead qualification.

• Excellent written and verbal English communication skills.

• Ability to research companies and identify relevant business opportunities.

• Experience working with SaaS, technology, ecommerce, digital marketing, or IT services will be an advantage.

What We Are Looking For

We are looking for someone who can go beyond simply collecting contact information.

The ideal candidate should understand how to:

→ Identify the right target companies

→ Find the right decision-makers

→ Understand prospect requirements

→ Create personalized outreach

→ Generate qualified conversations

→ Book meetings

→ Build a healthy sales pipeline

→ Contribute towards revenue growth

Performance Expectations

Performance will be measured based on:

• Qualified prospects generated

• Decision-makers identified

• Positive responses from outreach

• Qualified meetings booked

• Sales opportunities generated

• Pipeline value created

• Revenue contribution