Lead Generation Specialist, Demand Generation Specialist

Company Description AdvertMarketers is a B2B Lead Generation, Demand Generation, and Marketing company that delivers customized, competitive, and results-focused solutions. The organization offers Business Optimization services such as lead generation, event traffic optimization, appointment setting, account profiling, data management, alliance marketing, and content syndication to expand clients market reach. Its Information Technology services include social media marketing, SEO/SEM, web hosting, web design and development, and application and software development. The core team brings over a decade of experience in business operations, client engagement, key account management, and quality assurance. AdvertMarketers promotes continuous learning and improvement, aiming to consistently enhance outcomes for its customers.

Role Description This is a full-time, on-site role based in the Pune District for a Lead Generation Specialist / Demand Generation Specialist. The specialist will identify and qualify new leads through research, outbound calls, emails, and digital channels, ensuring a steady pipeline of high-quality prospects. Day-to-day tasks include engaging with decision-makers, explaining service offerings, nurturing prospects, and coordinating with the sales team to hand off sales-ready opportunities. The role also involves updating and maintaining CRM records, contributing to campaign strategy, and providing feedback on lead quality and market trends. Collaboration with marketing and operations teams to optimize demand generation initiatives and meet performance targets is a key component of this position.

Qualifications

• Proven ability to generate and manage new leads and lead generation activities across B2B markets.
• Strong communication skills, including clear spoken and written interaction with prospects and internal teams.
• Experience in sales, inside sales, or business development, with comfort in outreach and lead qualification.
• Solid research skills for identifying target accounts, decision-makers, and relevant market information.
• Familiarity with CRM tools and lead management systems, and ability to maintain accurate data and activity logs.
• Understanding of B2B marketing and demand generation concepts; exposure to digital channels is an advantage.
• Ability to work on-site in Pune District, manage time effectively, and meet or exceed performance metrics.
• Preferably a bachelor's degree in Business, Marketing, or a related field, or equivalent relevant experience.
• Previous experience in lead generation, demand generation, or inside sales in IT or business services is a plus.