Lead Generation Specialist

Role: Senior Associate/ Associate Manager – Lead Generation

Location: Hyderabad (In office culture)

Working Hours: 12:00 PM to 10:00 PM

about alliantgroup

alliantgroup is a professional services firm (PSF) that is focused on providing business consulting, digital transformation, taxation (Credits and Incentives), and accounting services. The main business purpose of the firm is to strengthen American businesses. We serve direct clients and over 4000 CPA firms. The company was founded in early 2000 and is headquartered in Houston, Texas. In the US we have offices in Austin, Boston, Chicago, Indianapolis, New York, Irvine, Sacramento, and Washington, D.C. In UK we have offices in London and Bristol. We also have an office in Hyderabad, India.

More about our culture and why we love alliantgroup

https://youtu.be/nM_9fXXwyrg

alliantTALENT:

alliantTALENT, a subsidiary of alliantgroup was incorporated several years back in Hyderabad. It now has over 1,000 employees who provide professional consulting services to US and UK clients. Our Core Values that focus on Exceptional Client Experience, High Performance, and People Development set us apart from other PSFs.

At alliantTalent, professionals get the exceptional opportunity to work directly with US and UK clients. This is one of our key differentiating factors. Our professionals also get the opportunity to work on cross-service line projects, enabling them to become more rounded professionals.

Our in-office, learning, collaborative, and fun culture help young professionals to learn, team, bond and share which enables them to become great Consulting Leaders in the future.

Key Responsibilities

• Ensure 100% leads-closure daily across channels.
• Conduct prospect and company research to identify/process high-potential leads, target companies, and key decision-makers.
• Support and execute lead generation campaigns across email, digital, outbound, and other marketing channels.
• Manage, track, and report on MQLs and SQLs, ensuring proper lead routing, follow-up, and funnel visibility.
• Partner with marketing and business development teams to improve lead qualification criteria, conversion rates, and campaign effectiveness.
• Monitor campaign performance and provide regular insights on lead volume, quality, conversion, and pipeline contribution.
• Assist in audience segmentation, list building, and contact enrichment to support targeted outreach efforts.
• Coordinate with stakeholders to ensure alignment between campaign goals, messaging, and business development priorities.
• Analyze lead generation data and recommend improvements to optimize channel performance and ROI.
• Maintain data hygiene, reporting accuracy, and compliance with internal processes and applicable regulations.

Required Qualifications

• Minimum 3 years of experience in B2B lead generation, demand generation, marketing operations, business development support, or campaign management.
• Experience in email marketing, nurturing campaigns, account-based marketing (ABM), and pipeline reporting.
• Experience with prospect research, market research, account targeting, and contact discovery.
• Knowledge of campaign KPIs such as CTR, conversion rate, cost per lead, MQL-to-SQL conversion, and pipeline influence.
• Proficiency in Salesforce isa must
• Familiarity with tools such as HubSpot, Salesforce marketing cloud, Marketo, Pardot, LinkedIn Sales Navigator, ZoomInfo, or similar platforms is a plus
• Strong analytical skills with the ability to interpret campaign and funnel performance metrics.
• Excellent written and verbal communication skills