Lead Generation

Job Title: Sales Development Representative (SDR) / Lead Generator

Location: Bangalore (Full-Time, Work From Office)

Region Focus: United States (US)

Summary

Results-driven Sales Development Representative with experience in B2B lead generation, outbound prospecting, and pipeline development for consulting and IP research services. Skilled at identifying decision-makers across innovation, R&D, strategy, and corporate functions, and driving early-stage engagement for high-value advisory offerings. Strong ability to translate complex IP, technology scouting, and market research solutions into compelling value propositions for enterprise clients.

Core Responsibilities

Prospecting & Lead Generation – Must have

· Identify and build target account lists (Fortune 500, R&D heads, innovation teams)

· Use platforms like LinkedIn, CRM tools, and databases to source leads

· Focus on identifying and reaching potential clients and generating pipeline

Outbound Outreach – Must have

· Execute multi-channel outreach (email, cold calls, LinkedIn, events)

· Craft personalized messaging around consulting offerings (IP research, benchmarking, tech scouting)

· Initiate conversations—not close deals—aligning with SDR role in early funnel stages

Lead Qualification – Should have

· Assess prospects based on need, budget, authority, timeline (BANT)

· Understand client pain points (innovation gaps, competitive intelligence, cost optimization)

· Qualify whether leads are worth pursuing before passing to sales

Meeting & Pipeline Management – Must have

· Schedule qualified meetings for senior consultants / account executives

· Maintain CRM hygiene and track pipeline progression

· Book meetings and hand off to closer

Key Skills

· B2B Prospecting & Account Mapping

· Cold Outreach (Email / Calls / Social Selling)

· Value-Based Selling (Consulting/IP services)

· CRM Tools (Salesforce, HubSpot)

· Market Research Understanding

· Stakeholder Identification (CXO, VP R&D, Innovation Heads)

Typical Background

· 1–4 years in sales, consulting support, or research

· Exposure to B2B services (consulting, SaaS, research firms)

· Strong communication + analytical thinking

Hourglass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.