Lead Generation Executive

This is a remote position.

Job Title: Appointment Setter / Lead Generation Executive

Location: Remote

Company: CuringBusy (Virtual Assistant Services)
We are seeking a results-driven and strategic Digital Marketing Expert to join CuringBusy on a Freelance basis. The ideal candidate will be responsible for managing digital marketing projects and delivering effective, customized strategies based on each client's unique requirements. This role requires strong expertise across digital marketing solutions along with the ability to work independently and provide high-quality results for international clients.

Why this role exists

CuringBusy's Sales & Client Coordination team handles inbound enquiries and proposal management, but consistent outbound pipeline generation needs a dedicated owner — someone who can generate and convert leads through whichever channel works best, not just one. This role exists to keep the sales calendar full of qualified conversations so the sales team can focus on closing.

Responsibilities

Multi-Channel Lead Generation

• Run outbound outreach across LinkedIn (connection requests, DMs, InMail), cold calling, cold email, and other channels as needed
  
• Identify and build targeted prospect lists using LinkedIn Sales Navigator, directories, and other lead sources
  
• Personalize outreach messaging and call scripts based on prospect profile and CuringBusy's service offerings
  
• Test and compare channels/approaches to identify what converts best for a given target segment
  

Qualification & Booking

• Qualify interested prospects against basic fit criteria before booking
  
• Handle objections and initial questions confidently on calls, DMs, or email threads
  
• Schedule appointments using the team's calendar tool and log all activity in the CRM
  
• Confirm and follow up on booked meetings to reduce no-shows
  

Reporting & Process

• Track outreach volume, response rates, and booked-meeting conversion by channel
  
• Maintain clean, up-to-date CRM records for every prospect touched
  
• Document outreach scripts, call scripts, and learnings as reusable SOPs
  

Must-have skills

• 2+ years of experience in lead generation, appointment setting, SDR, or outbound sales
  
• Working experience across multiple outbound channels — not just one (e.g., LinkedIn outreach AND cold calling, or LinkedIn AND email)
  
• Confident cold-calling ability — clear verbal communication, comfortable handling objections and rejection
  
• Strong written English for LinkedIn/email outreach — this is a client-facing, US-market role
  
• Comfortable with CRM tools and calendar scheduling software
  
• Organized and consistent with follow-up across channels — nothing falls through the cracks
  
• Comfortable using AI tools (ChatGPT, Claude, or Gemini) to draft outreach, scripts, and research prospects
  

Nice-to-have skills

• Experience with LinkedIn Sales Navigator or similar prospecting tools
  
• Experience selling or setting appointments for marketing/agency services
  
• Familiarity with GoHighLevel, HubSpot, or similar CRM/automation platforms
  
• Prior experience working with US-based clients or teams (comfortable with US calling hours/overlap)
  

1. Work from Home Job/Completely Remote

2. Directly report to the top management team

3. Opportunity to grow with a Fast-Growing Startup

4. Exposure to International Clients

Job timings: 3 PM - 12 AM IST / 6 PM - 3 AM IST (Monday - Friday)

Salary: As per company Norms