Job Summary
We are looking for a proactive and result-oriented Lead Generation Executive with proven experience in generating qualified leads for IT products and services across domestic and international markets. The ideal candidate should have hands-on experience using modern lead generation and prospecting tools, along with strong communication and outreach skills to identify and engage potential clients.
Key Responsibilities
- Generate high-quality B2B leads for IT products and software development services.
- Identify and research prospective clients using LinkedIn Sales Navigator, Apollo.io, Lusha, and other lead generation platforms.
- Build targeted prospect lists based on industry, geography, company size, and decision-makers.
- Execute email marketing campaigns and personalized outreach to generate qualified opportunities.
- Conduct cold calling and cold emailing to introduce the company's services and schedule meetings.
- Engage with prospects through LinkedIn and other professional networking platforms.
- Qualify leads based on business requirements and hand them over to the sales team.
- Maintain accurate records of leads, outreach activities, and follow-ups in the CRM.
- Collaborate with the sales and marketing teams to improve lead generation strategies.
- Achieve weekly and monthly lead generation and appointment-setting targets.
Required Skills & Qualifications
- 1–4 years of experience in B2B lead generation, preferably in the IT services or software industry.
- Strong hands-on experience with:
- LinkedIn Sales Navigator
- Apollo.io
- Lusha
- Email marketing tools
- CRM platforms (HubSpot, Zoho CRM, Salesforce, or similar)
- Experience in cold calling, cold emailing, and LinkedIn outreach.
- Good understanding of IT services, including software development, web and mobile applications, AI solutions, cloud services, and digital transformation.
- Experience working with both international clients (US, UK, Europe, Middle East, APAC) and Indian clients.
- Excellent verbal and written communication skills in English.
- Strong research, prospecting, and relationship-building abilities.
- Self-motivated, target-driven, and capable of working independently.
Preferred Qualifications
- Experience selling or generating leads for AI, SaaS, Cloud, Blockchain, Web Development, Mobile App Development, or Digital Transformation services.
- Familiarity with outbound sales strategies and account-based prospecting.
Key Performance Indicators (KPIs)
- Qualified leads generated per month
- Meetings or demos scheduled
- Email response and conversion rates
- Cold calling performance
- Lead-to-opportunity conversion rate
- Achievement of monthly lead generation targets
