Lead Generation

Company Description CALLENT TECH LTD is a global B2B demand generation company that helps technology firms, SaaS providers, cybersecurity organizations, IT service companies, digital agencies, and enterprises turn market opportunities into predictable revenue growth. The team uses data-driven demand generation, account-based marketing, sales development, content syndication, and strategic outreach to connect clients with key decision-makers and build high-quality sales pipelines. With coverage across North America, Europe, the Middle East, APAC, and other regions, Callent Tech supports organizations in expanding into new markets and strengthening go-to-market strategies. Through its publishing platform, Demand Gen Digest, the company amplifies brand visibility and engages targeted audiences via strategic content marketing and syndication programs. Callent Tech positions itself as a dedicated growth partner, focused on creating demand, building pipeline, and driving measurable revenue outcomes.

Role Description This is a full-time, on-site Lead Generation role based in the Pune Division. The Lead Generation specialist will identify and qualify new leads for B2B clients through outbound outreach, digital channels, and targeted campaigns. Daily tasks include conducting market research to identify ideal customer profiles, engaging prospects via phone, email, and social platforms, and scheduling qualified appointments for the sales team. The role involves maintaining accurate records in CRM tools, nurturing relationships with potential clients, and collaborating with sales and marketing teams to refine lead generation strategies. The specialist is expected to meet performance targets, provide feedback on campaign effectiveness, and contribute to building a predictable sales pipeline.

Qualifications

• Candidates should possess strong skills in New Leads and Lead Generation to identify, prospect, and qualify potential business opportunities.
• Candidates should possess solid Market Research skills to analyze industries, target accounts, and ideal customer profiles.
• Candidates should possess excellent Communication skills, including clear verbal and written communication and professional client interaction.
• Candidates should possess foundational Sales skills, including understanding sales funnels, objection handling, and appointment setting.
• Prior experience in B2B demand generation, inside sales, or business development is beneficial.
• Comfort with CRM systems, lead management tools, and basic data analysis is preferred.
• Ability to work in a fast-paced, target-driven environment with strong time management and organizational skills.
• A bachelor's degree in business, marketing, communications, or a related field is an advantage.