About the Role
We are looking for an International Lead Generation Specialist who has prior experience generating leads for digital marketing services such as SEO, Performance Marketing, and Website Design & Development. The ideal candidate should have experience targeting D2C and E-commerce brands in international markets such as the US, UK, Australia, and other global regions.
This role requires a strong understanding of B2B outreach, LinkedIn prospecting, and AI-driven lead generation workflows to build a consistent pipeline of qualified leads for the sales team.
Key Responsibilities
- Identify and build a pipeline of qualified international prospects in D2C and E-commerce industries.
- Generate leads through LinkedIn, databases, directories, and other prospecting tools.
- Qualify prospects based on business requirements, marketing needs, and outsourcing potential.
- Execute cold email campaigns, LinkedIn outreach, and cold calling to connect with potential clients.
- Personalize outreach to improve response and meeting booking rates.
- Follow up consistently to nurture prospects and move them toward discovery calls.
- Build and maintain a strong pipeline of international prospects and potential clients.
- Use AI-powered tools and automation platforms to scale lead generation.
- Build and manage workflows for automated outreach, lead enrichment, and follow-ups.
- Continuously test and optimize automation strategies to improve efficiency.
- Maintain accurate lead data in CRM systems.
- Coordinate with the sales and internal teams to ensure smooth handover of qualified leads.
- Monitor outreach performance including response rates, lead quality, and conversion metrics to optimize lead generation strategies.
Required Skills & Experience
- 3-5 years of experience in international lead generation or B2B sales for digital marketing agencies.
- Experience generating leads for SEO, performance marketing, or website design & development services.
- Strong experience targeting D2C and E-commerce brands in international markets.
- Hands-on experience with cold emailing, LinkedIn outreach, and cold calling.
- Familiarity with lead generation tools and databases (LinkedIn Sales Navigator, Apollo, etc.).
- Experience using AI tools and automation workflows for prospecting and outreach.
- Experience with CRM tools and outreach automation platforms.
- Strong research, communication, and negotiation skills.
