Institutional Sales Manager

Job Title: Institutional Sales Manager

Department: Business Growth

Location: Delhi- NCR

ABOUT SAPCON

Sapcon is one of India's leading trading companies specializing in steel and industrial products

commodities, with a stronghold in finished steel goods. Our expansive national presence through

35+ strategic supply hubs and our deep vendor relationships across SAIL, JSW, Tata Steel, and

other manufacturers empower us to offer agile, cost-effective solutions to a broad spectrum of

industries.

We enable seamless steel procurement by offering a diversified product basket and customized

sourcing models suited for OEMs, fabricators, EPC contractors, and industrial clients across

automotive, infrastructure, shipbuilding, renewable energy, HVAC, and heavy engineering

sectors.

KEY RESPONSIBILITIES

• Drive sales of finished steel products across major categories, including flat steel (HR/CR Coils & sheets, Plates, Galvanised, VAP), long steel products (Structural Steel, Rebars, Wire Rods) across institutional and project-based clients.
• Identify and pursue new business opportunities through market mapping, lead generation, and direct client engagement in target sectors.
• Collaborate with internal sourcing, logistics, and finance teams to deliver plant-to-project supply solutions, optimizing landed cost and delivery timelines.
• Track market trends, competitor pricing, and demand patterns to recommend strategic pricing and stocking decisions.
• Ensure smooth execution of deals through coordination with mills, service centers, and logistics partners.
• Prepare sales forecasts, pipeline reports, and client dashboards using CRM tools and regular field intelligence.
• Maintain strong relationships with purchase heads, project managers, and CXOs across
• target accounts.

QUALIFICATIONS REQUIRED

• 46 years of experience in finished steel sales to OEMs, project companies, or fabricators.
• Deep knowledge of steel consumption in sectors such as automotive, infra, fabrication, renewable energy, and engineering.
• Graduate in Engineering, Commerce, or Business. Postgraduate qualification, such as an MBA in Sales, Marketing, or Supply Chain, is preferred.
• Proven track record of managing client accounts, negotiating with vendors/mills, and closing high-value B2B deals.

SKILLS REQUIRED

Strong understanding of finished steel goods, specifications, grades, and applications.

Ability to provide solution-driven selling with knowledge of supply chain efficiencies (freight, documentation, direct dispatches, etc.).

Excellent interpersonal, negotiation, and communication skills with comfort in CXO-level roles

conversations.

Proficiency in MS Office Suite and experience with CRM and sales management tools. Self-driven with the ability to operate independently and deliver results in a fast-paced field-sales environment.

Willingness to travel extensively across PAN India.

Interested candidates can reach out to the following:

Monika Sharma-HR Business Partner

+91 9541941507, [Confidential Information]

Sapcon Steels Private Limited

http://www.sapconsteels.com/