Influencer Marketing Specialist

About Us: What's Up Wellness is transforming the health & wellness industry with our premium, easy-to consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible. We're seeking a proactive Influencer Marketing Specialist to drive impactful collaborations and expand our community reach.

Roles & Responsibilities:

• Develop and execute the overall influencer marketing strategy aligned with brand and campaign goals.

• Identify, evaluate, and onboard influencers across multiple categories (macro, micro, nano) to drive brand awareness and conversions.

• Lead negotiations and partnership models (barter, paid, affiliate-based), ensuring ROI and cost-effectiveness.

• Plan and manage influencer campaigns end-to-end — from briefing, content approvals, timelines, and deliverables to performance tracking.

• Supervise and guide junior team members or interns for day-to-day influencer coordination and outreach.

• Build and maintain long-term relationships with key influencers, agencies, and creator networks to foster brand loyalty.

• Analyze campaign performance data (reach, engagement, conversions, ROI) and present insights to leadership for continuous improvement.

• Collaborate cross-functionally with marketing, brand, and creative teams to align influencer content with brand campaigns and launches.

• Stay on top of emerging trends, tools, and influencer categories to refine strategy and stay ahead of competitors.

• Manage and track influencer marketing budgets efficiently, ensuring timely payments and contract compliance.

• Represent the brand at influencer or industry events, strengthening the creator community network.

Requirements:

• 4–6 years of experience in influencer or digital marketing (preferably D2C, FMCG, or lifestyle brands).

• Proven track record of leading influencer campaigns that delivered measurable ROI.

• Strong understanding of influencer analytics, audience segmentation, and campaign optimization.

• Excellent negotiation, communication, and stakeholder management skills.

• Ability to handle large budgets and multiple collaborations simultaneously.

• Familiarity with influencer marketing tools (e.g., Qoruz, Winkl, CreatorIQ, Upfluence).

• Strategic mindset with creative problem-solving and decision-making abilities.

• Graduate in Marketing, Communication, or a related field (MBA preferred).

Why Join Us

• Be part of India's fastest-growing D2C brand in wellness

• Work in a dynamic, fast-paced environment with a young, passionate team

• Ownership & growth opportunities

• Competitive salary + perks in a high-impact role

• Shape the future of innovative health & wellness products