Influencer Marketing Specialist

About the Role

We are looking for a creative and detail-oriented Influencer Marketing Associate to manage and execute influencer campaigns across multiple digital platforms. The ideal candidate should have a strong understanding of social media trends, influencer partnerships, campaign coordination, and digital brand communication.

Key Responsibilities

• Identify, research, and onboard relevant influencers aligned with client brands and campaign goals.
• Build and maintain relationships with influencers, creators, talent managers, and agencies.
• Coordinate end-to-end influencer marketing campaigns across Instagram, YouTube, LinkedIn, X, and other platforms.
• Negotiate deliverables, timelines, pricing, and contracts with influencers.
• Develop influencer briefs and ensure timely campaign execution.
• Collaborate with creative, content, paid media, and client servicing teams for integrated campaigns.
• Monitor influencer content quality and brand guideline compliance.
• Stay updated with social media trends, emerging creators, and platform algorithm changes.
• Prepare campaign reports, insights, and recommendations for clients.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.
• 2 to 4 years of experience in influencer marketing, social media marketing, or digital advertising.
• Strong understanding of influencer ecosystems and social media platforms.
• Excellent communication, negotiation, and relationship management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Familiarity with influencer marketing tools and analytics platforms is preferred.
• Proficiency in MS Excel, Google Sheets, and presentation tools.
• Creative mindset with strong attention to detail.