Influencer Marketing Specialist

Company Description

Leap of Faith Nah, Leap of Creativity! THE LEAPFROG NETWORK is not your average ad agency - we are the cool experts in the marketing playground. We craft campaigns stronger than your coffee and have more ideas than coffee stains on their brainstorming whiteboard. Join us for a joyride through the world of witty campaigns and quirky concepts. THE LEAPFROG NETWORK is not in the business of blending in; we are here to make your brand stand out like a unicorn.

Role Overview:

We are looking for a creative and driven Influencer Marketing Specialist to execute influencer campaigns across platforms. The ideal candidate will have a strong understanding of digital marketing trends, influencer landscapes, and social media platforms.

Key Responsibilities:

• Identify and shortlist relevant influencers/creators based on campaign requirements.
• Design and execute influencer marketing strategies to enhance brand visibility and audience engagement across social media platforms.
• Plan, manage, and optimize end-to-end influencer campaigns aligned with client objectives, brand identity, and target audiences.
• Handle influencer outreach and communication independently.
• Identify, onboard, and manage micro, macro, and celebrity influencers based on relevance, engagement, and brand fit.
• Build and maintain strong relationships with influencers, talent managers, agencies, and vendors for effective long-term collaborations.
• Collaborate with influencers to create authentic, high-quality content while ensuring brand consistency and campaign goals are met.
• Negotiate commercials, deliverables, budgets, timelines, usage rights, and other collaboration terms, ensuring cost-effective campaigns with strong ROI.
• Manage influencers across Instagram, YouTube, LinkedIn, and other relevant platforms.
• Coordinate briefs, content approvals, posting schedules, and campaign deliverables, ensuring all deliverables are completed within agreed timelines.
• Work closely with internal teams (creative, content, design) to ensure seamless campaign execution and integration.
• Track, analyze, and report campaign performance, providing basic insights for optimization and future planning.
• Maintain and manage an organized database of influencers, collaborations, and content deliverables.
• Stay updated on influencer marketing trends, platform updates, tools, and emerging talent.
• Ensure all influencer partnerships comply with brand guidelines and industry regulations, and handle any issues that arise.

Requirements

• 2-4 years of experience in influencer marketing. Agency background is mandatory.
• Strong communication, negotiation, and relationship-building skills.
• Should understand influencer commercials, content formats, engagement metrics and campaign execution.
• Strong existing understanding/network of creators across Instagram and YouTube; LinkedIn creator experience would be an added advantage.
• Creative mindset with an eye for trends and aesthetics.
• Familiarity with influencer platforms and tools.
• Proficiency in social media platforms and analytics tools.