Influencer Marketing Specialist

Key Responsibilities

1. Community Strategy & Growth

• Develop and execute the overall community growth strategy across social media and digital platforms.
• Build and nurture engaged online communities that strengthen brand affinity, advocacy, and customer loyalty.
• Drive meaningful conversations with consumers, proactively engaging with audiences and fostering authentic relationships.
• Identify emerging community trends, customer feedback, and cultural moments to inform brand initiatives.

2. Influencer Marketing & Campaign Leadership

• Lead end-to-end influencer marketing campaigns, from strategy and creator identification to execution, optimization, and post-campaign analysis.
• Build and maintain strong relationships with creators, influencers, talent agencies, and external partners.
• Ensure seamless campaign execution by managing timelines, content approvals, deliverables, and stakeholder communication.
• Continuously identify new creators and partnership opportunities aligned with brand objectives.

3. Content & Brand Advocacy

• Collaborate with Creative, Brand, PR, and Marketing teams to develop impactful community and influencer-led content.
• Encourage and amplify user-generated content (UGC) and brand advocacy initiatives.
• Ensure all community interactions and influencer content align with brand voice and communication guidelines.

4. Insights, Analytics & Performance

• Monitor campaign performance, community health, and engagement metrics to derive actionable insights.
• Analyze consumer sentiment, audience behavior, and competitor activities to optimize community strategies.
• Present regular performance reports and strategic recommendations to internal stakeholders.
• Track influencer performance and campaign ROI against defined KPIs.

5. Budget & Cross-functional Collaboration

• Own influencer and community marketing budgets, ensuring efficient allocation and cost optimization.
• Support vendor management, contract coordination, and finance processes related to campaign execution.
• Partner closely with Brand, PR, Creative, Performance Marketing, Customer Experience, and Account teams to deliver integrated campaigns.
• Establish scalable processes and best practices for community management and influencer operations.

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in Community Management, Influencer Marketing, Social Media, or Digital Marketing, preferably in a consumer-facing, D2C, beauty, personal care, lifestyle, or FMCG organization.
• Proven experience leading end-to-end influencer campaigns and building engaged online communities.
• Strong understanding of major social media platforms, creator ecosystems, and emerging digital trends.
• Excellent written and verbal communication skills with exceptional stakeholder management abilities.
• Experience working with influencer marketing tools and social listening platforms is an added advantage.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• Demonstrated leadership skills with the ability to mentor junior team members and collaborate effectively across functions.