Influencer Marketing Specialist
- Posted a month ago
- Be among the first 20 applicants
Job Description
Roles & Responsibilities
- Develop & execute end-to-end influencer marketing strategy for India's leading collagen brand HK Vitals
- Identify & onboard relevant influencers monthly (A+, A, B, Micro)
- Conduct competitive benchmarking to maximize share of voice
- Review & optimize influencer partnerships based on engagement & traffic metrics
- Create scripts, content briefs & campaign ideas
- Plan & execute campaigns across Nutrition, Wellness, Lifestyle & Fitness categories
- Coordinate with influencers, agencies & vendors for timely execution
- Track campaign performance & maintain detailed reports/repository
- Monitor weekly targets & drive measurable improvements
- Stay updated with digital media trends & collaborate with cross-functional teams
Requirements
- 1–3 years of influencer marketing experience (agency background preferred)
- Skincare/wellness brand experience is a plus
- Strong negotiation skills to ensure maximum ROI
- Experience across YouTube & Instagram platforms
- Creative, analytical & results-oriented mindset
- Strong ownership & proactive approach
- Proficient in MS Word, Excel (advanced), Outlook & PowerPoint
- Excellent communication skills
- Bachelor's/PG in Marketing or relevant experience
More Info
About Company
Skills:
Influencer Marketing Tools, community management, Social Listening Platforms, Social Media, Social Media Platforms, influencer marketing, Digital Marketing, Analytics
Skills:
Content Strategy, Instagram Reels, YouTube Shorts, Creative direction, Social media, Performance creatives, influencer marketing
Skills:
Instagram, Youtube, Reporting, Influencer research, Campaign Execution, Creator coordination, Influencer outreach