Influencer Marketing Specialist

Role Description

This is a full-time, on-site role in Mumbai for an Influencer Marketing Specialist. The role includes identifying and collaborating with influencers to enhance brand presence and engagement. Key responsibilities include strategizing influencer campaigns, managing collaborations, analyzing performance metrics, and ensuring alignment between influencer content and brand objectives. The Specialist will work closely with the marketing and creative teams to execute successful campaigns and drive measurable results.

Qualifications

• Proficiency in Influencer Identification and Outreach, Relationship Management, and Partnership Negotiation
• Experience in Campaign Strategy Development, Execution, and Performance Tracking
• Familiarity with Social Media Marketing platforms and Content Creation
• Analytical skills to measure campaign effectiveness and generate insights
• Strong communication, organizational, and project management abilities
• Knowledge of trends in influencer marketing and digital audience behavior
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field is preferred
• Experience in the digital marketing or branding industry is a plus