Company Description
ZYNFO DIGITAL specializes in helping brands grow by engaging them in conversations that matter. Leveraging innovative meme marketing and influencer-driven content, we excel in transforming attention into meaningful engagement and conversions. Our approach focuses on lasting relevance, fostering community, and delivering measurable results. We work at the intersection of culture, creativity, and strategy to build impactful campaigns and relationships.
Role Description
This is a full-time on-site role based in Mumbai for an Influencer Marketing Manager. The selected candidate will be responsible for planning and executing influencer campaigns, identifying and partnering with relevant influencers, and monitoring campaign performance. Core tasks include strategizing and negotiating collaborations, building lasting influencer relationships, analyzing data, and managing project timelines while ensuring the campaign aligns with the brand's values and objectives. Collaboration with cross-functional teams to integrate influencer campaigns into broader marketing strategies will also be an essential part of this role.
Qualifications
- Experience with Influencer Marketing Strategy and Campaign Management
- Strong Communication, Negotiation, and Partnership Development skills
- Proficiency in Social Media Platforms and Analytical Tools
- Solid understanding of Digital Marketing, Content Creation, and Community Building
- Ability to analyze campaign performance and generate accurate reports
- Creative and strategic thinker with a keen awareness of current trends and pop culture
- Bachelor's degree in Marketing, Communications, or a related field
- Previous experience in influencer marketing or social media management is an advantage
