Job Description
Influencer Marketing Manager
Location: Mumbai
Experience: 26 years
Industry: Wellness, Skincare ,
About The Role
We're looking for an Influencer Marketing Manager to lead creator partnerships across Instagram, YouTube, Facebook, and X. This role owns influencer strategy end-to-endfrom discovery and relationship building to campaign execution, performance tracking, and ROI optimization. You'll work closely with creators, agencies, and internal teams to build authentic, high-impact influencer programs that scale.
Key Responsibilities
Influencer Discovery & Relationship Building
Identify, onboard, and manage high-potential creators across fitness, wellness, lifestyle, nutrition, and food.
Build long-term relationships with creators, talent managers, and influencer agencies.
Maintain a strong and diverse influencer pipeline aligned with brand values.
Campaign Planning & Execution
Own end-to-end execution of influencer campaignsfrom briefing to publishing.
Create clear, actionable briefs covering campaign goals, brand tone, and creative direction.
Ensure timely delivery of high-quality content across platforms.
Content Governance & Performance Tracking
Review influencer content for brand alignment, messaging accuracy, and visual compliance.
Track and report KPIs such as reach, engagement, CPV, CTR, conversions, and ROI.
Share insights and optimization recommendations to improve performance continuously.
Budget Management & Operations
Manage influencer budgets, negotiations, and cost optimization.
Coordinate contracts, invoices, and payouts with finance and agency partners.
Maintain organized campaign documentation and cost tracking.
Innovation, Trends & Creative Strategy
Stay ahead of platform trends, creator formats, and emerging social channels.
Propose innovative campaign ideascollabs, challenges, tutorials, reviews, and UGC-driven formats.
Elevate brand storytelling through creative influencer partnerships.
Skills: skin care products,optimization,relationship building,skin,influencer,wellness,partnerships,roi management,strategy,influencer marketing,budgeting,skin care,building
