Influencer Marketing Manager

About Tash Hair

Tash Hair is a personal care brand in the hair styling space. Influencer marketing is our primary growth channel, drivingthe majority ofour traffic and sales.

We're looking for someone to lead this function - set the strategy, build the playbook, and enable our team to execute at a higher level.

What You'll Do

Own influencer marketing strategy and outcomes

Diagnose and fix gaps in the current workflow - establish a consistent3-week content buffer

Build frameworks for influencer selection, rate negotiation, content briefing, and approval cycles

Set and enforce performance benchmarks across CPV, engagement, and conversion metrics

Manage and upskill influencermanagerswho handle day-to-day creator relationships

Create reporting rhythms and dashboards for pipeline health and content performance visibility

Identify growth opportunities - new platforms, content formats, creator segments worth testing

This Role is NOT

Doing influencer outreach and coordination yourself (you have a team for that)

Execution-heavy work - this is about building systems and leading people

You Should Have

4-6 years in influencer marketing with at least 2 years inpeople management role

Experience buildinginfluencerprograms from scratch or turning around underperforming ones

Strong understanding of the Indian creator ecosystem - rates, formats, and personal care/grooming/lifestyle space

Ability to create simple, practical SOPs that a small team can follow

Track record of managing and developing junior team members

Comfort with ambiguity and ability to figure things out independently

Good to Have

Agency background with multi-brand influencer ops experience

Experience with D2C or marketplace brands

Exposure to performance marketing andfull-funnelthinking

Role Details

Work from home (remote)

Full-time