Influencer Marketing Manager

About HYPD

HYPD is building the future of creator-led commerce. We enable creators to launch and scale their own digital storefronts, helping brands and creator communities engage, transact, and grow at scale.

Location: Gurgaon/Delhi

Experience Required: 5+ Years

About the Role: We are looking for a Senior Influencer Marketing Specialist who deeply understands the creator ecosystem and can lead influencer campaigns strategically from planning to execution. The ideal candidate should be highly creative, execution-driven, solution-oriented, and capable of independently handling brands, creators, budgets, and campaign strategy end to end. This role requires someone who understands what kind of content strategy should be built for a brand, what concepts can make campaigns successful, and how to execute campaigns smoothly while maintaining strong relationships with both brands and creators.

Key Responsibilities:

-Strategise and plan end-to-end influencer marketing campaigns across categories

-Build content and creator strategies based on campaign objectives and audience insights

-Come up with strong creative concepts, campaign ideas, hooks, and content angles

-Identify what type of concept or storytelling approach can drive the overall campaign strategy

-Handle complete campaign execution from creator onboarding to content delivery and reporting

-Manage campaign budgets, P&L, creator commercials, and overall profitability

-Maintain strong relationships with brands, creators, and talent managers

-Coordinate with internal teams to ensure seamless campaign execution

-Share qualitative and creative feedback on scripts, concepts, and influencer videos

-Analyze campaign performance, prepare reports, and derive actionable insights

-Stay updated with social media trends, creator trends, and platform updates

-Handle difficult conversations, manage escalations smoothly, and proactively solve problems during campaigns -Ensure timelines, deliverables, and campaign quality standards are maintained throughout execution

Requirements:

-5+ years of experience in influencer marketing, creator partnerships, or talent management

-Strong understanding of Instagram, YouTube, and creator-led content ecosystem

-Proven experience in strategising and managing large-scale influencer campaigns

-Strong creative lens and ability to identify winning content concepts and trends

-Ability to think from both branding and performance marketing perspective

-Excellent communication, negotiation, and relationship management skills

-Strong ownership mindset with problem-solving capabilities

-Experience in handling campaign budgets and P&L

-Ability to manage multiple campaigns and stakeholders simultaneously

-Strong understanding of content quality, scripting, and creative QC

Preferred:

-Experience working with D2C brands and performance driven campaigns

-Existing network of creators, managers, and influencer agencies

-Experience in leading teams or mentoring junior team members