Influencer Marketing Manager

Influencer Marketing Manager

Division: Madly Talented (Madverse Ecosystem)

Location: Lado Sarai, Saket – New Delhi

This is not a coordination role.

This is a culture + commerce role.

At Madverse, influencer marketing is not about sending briefs and tracking posts.

It is about:

• understanding creators deeply

• building meaningful brand collaborations

• driving real impact (not vanity metrics)

• shaping how brands show up through creators

If you think influencer marketing is just execution, this role is not for you.

Role Overview

The Influencer Marketing Manager will own end-to-end creator-led campaigns across brands within the Madverse ecosystem.

This includes:

• identifying the right creators

• designing collaboration ideas

• executing campaigns seamlessly

• ensuring performance and impact

You will operate at the intersection of:

brands × creators × culture

What You Will Do

1. Campaign Strategy & Creator Selection

• Understand brand briefs and translate them into creator-first strategies.
• Identify and onboard creators based on:
• audience relevance
• content style
• cultural fit
• Build creator mixes (macro / micro / niche) depending on campaign goals.

2. Creator Collaboration Design

• Go beyond basic briefs.
• Design content directions that feel native to creators, not forced.
• Ensure collaborations feel authentic, not transactional.

3. Campaign Execution

• Manage campaigns end-to-end:
• outreach
• negotiation
• briefing
• approvals
• posting
• Ensure timelines are met without compromising quality.

4. Relationship Building

• Build long-term relationships with creators.
• Become a trusted point of contact for talent.
• Maintain a strong network across categories.

5. Performance & Impact

• Track campaign performance:
• engagement
• reach
• content quality
• Extract learnings and improve future campaigns.

6. Ecosystem Contribution

• Work closely with:
• creative teams
• brand teams
• performance teams
• Help integrate influencer marketing into larger campaigns.

What Success Looks Like

• Campaigns feel authentic and culturally relevant
• Creators enjoy working with Madverse
• Brands see real engagement and impact
• Influencer campaigns become a core growth lever, not an add-on

Skills & Experience

• 2–5 years in influencer marketing / creator partnerships
• Strong understanding of:
• Instagram
• YouTube
• emerging creator platforms
• Experience handling brand collaborations
• Ability to manage multiple campaigns simultaneously

What We're Really Looking For

You should:

• understand internet culture instinctively

• know which creators actually influence audiences

• have strong communication and negotiation skills

• be detail-oriented but not slow

• be comfortable working in fast-paced environments

What Will Set You Apart

• You follow creators closely (not just professionally, but out of interest)
• You can tell which collaborations will work before they go live
• You think in terms of ideas, not just deliverables
• You care about how content feels, not just numbers

Why This Role Matters

At Madverse, influencer marketing is not a vertical.

It is a core part of how brands grow.

The person in this role will directly impact:

• brand perception

• campaign success

• creator ecosystem growth

Final Note

We are not looking for people who want to manage campaigns.

We are looking for people who want to:

build creator-brand relationships that actually matter.