Influencer Marketing Manager

Key Responsibilities:

• Develop and execute end-to-end influencer marketing strategies.
• Lead and mentor the influencer marketing team to achieve campaign and business goals.
• Identify, onboard, and manage influencers across A+, A, B, and Micro categories.
• Create campaign concepts, content briefs, and influencer scripts.
• Plan and execute campaigns across Nutrition, Wellness, Lifestyle, and Fitness categories.
• Build strong relationships with influencers, agencies, and partners.
• Conduct competitor benchmarking and maximize share of voice.
• Track campaign performance, engagement, traffic, and ROI metrics.
• Manage campaign budgets and negotiate commercial agreements.
• Maintain campaign reports and influencer databases.
• Collaborate with Brand, Performance Marketing, Content, and Creative teams.

Requirements:

• 4–8 years of experience in Influencer Marketing, preferably in a D2C brand or agency.
• Prior experience leading or mentoring a team.
• Strong understanding of influencer marketing metrics and ROI.
• Experience managing campaigns on Instagram and YouTube.
• Excellent negotiation, communication, and stakeholder management skills.
• Creative, analytical, and result-oriented mindset.

Preferred Qualifications:

• Experience in skincare, wellness, nutrition, or health-focused brands.
• Familiarity with creator economy trends and influencer management tools.
• Experience working in fast-paced startup or D2C environments.

Why Join Us

• Opportunity to work with one of India's leading wellness brands.
• Ownership of high-impact influencer marketing campaigns.
• Collaborative, fast-paced, and growth-oriented work environment.