Influencer Marketing Manager

Company Description

Dr.Dogis a fast-growing e-commerce brand dedicated to providing premium, high-quality grooming and wellness products for dogs. With a curated selection of carefully formulated shampoos, conditioning treatments, and specialty care items, Dr.Dog serves pet parents who prioritize their dogs health and well-being. Our products are designed to address common pet care challengesfrom tick prevention and dry skin solutions to between-bath maintenancemaking pet grooming accessible and effective for every pet parent..

Role Description

This is a contract hybrid role for an Influencer Marketing Manager, based in Gurugram, with opportunities to work remotely on some occasions. The Influencer Marketing Manager will be responsible for creating and executing influencer marketing campaigns, identifying and building relationships with influencers, negotiating partnerships, and analyzing campaign performance. Additional responsibilities include coordinating with internal teams, managing budgets, and staying updated on influencer marketing trends.

Qualifications

• Strong knowledge of Influencer Marketing strategies, campaign management, and relationship building with influencers.
• Experience in Digital Marketing, Social Media Management, and Online Community Engagement.
• Excellent skills in Analytics, Performance Tracking, and Reporting to evaluate campaign effectiveness.
• Ability to manage budgets effectively and negotiate contracts with external partners.
• Outstanding written and verbal communication skills.
• Understanding of current marketing trends, particularly in the digital space and influencer landscape.
• Bachelor's degree in Marketing, Communication, Public Relations, or a related field is highly desirable.