Influencer Marketing

Work Timings: 10:15 am 7:15 pm

Working Days: Monday Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)

Location: Lower Parel, Mumbai (5 minutes from Railway Station)

Work Mode: 100% Work from Office

About IIDE

IIDE is a digital-first business school building India's next generation of digital and business leaders. Our offerings span three core categories - Digital Marketing, Undergraduate Business programs, and AI-focused certifications - serving a wide spectrum of audiences, including students, graduates, working professionals, career switchers, and entrepreneurs.

With a mix of online programs and full-time campus experiences, IIDE operates across Mumbai, Delhi, and Nepal, combining practical, industry-led learning with strong outcomes in careers and entrepreneurship. As a brand, we sit at the intersection of education, careers, and the future of work, constantly evolving to stay ahead of how businesses and skills are changing.

About the Role:

As an Influencer Marketing Associate, you will be responsible for executing influencer-led campaigns across IIDE's categories and audiences. You will work closely with brand, social, and creative teams to identify the right creators, ideate content, coordinate execution, and track performance.

This is a hands-on execution role that requires strong creator understanding, content sensibility, operational discipline, and comfort working at scale.

Key Responsibilities:

• Research, shortlist, and onboard relevant influencers across platforms (Instagram, YouTube, LinkedIn, etc.)
• Coordinate influencer campaigns end-to-end - from outreach and briefing to execution and closure.
• Work with brand & social teams to ideate influencer content aligned with campaign goals.
• Manage influencer communication, timelines, deliverables, and approvals
• Track campaign performance and maintain influencer performance reports
• Build and maintain an influencer database segmented by category, reach, and performance
• Support cohort launches, brand campaigns, events, and always-on influencer programs
• Own influencer budgets, including content, production, and external agencies

Requirements

Must-Have

• 1.53 years of experience in Influencer Marketing or Social Media roles
• Hands-on experience with influencer research, outreach, and coordination
• Strong understanding of content formats (reels, stories, YouTube integrations, LinkedIn posts)
• Good communication and follow-up skills
• Comfortable working with Google Sheets / Docs for tracking and reporting
• Execution-focused, detail-oriented, and deadline-driven

Nice-to-Have

• Experience working with education, consumer brands, or digital-first companies or Influencer marketing agencies
• Exposure to campaign reporting and basic performance metrics
• Familiarity with influencer tools or databases
• Background in marketing, communications, or media-related education