Influencer Marketing Executive

About MAY & CO.

MAY & CO. is a premium Indian D2C beverage brand redefining the way people enjoy drinks at home. Founded with a vision to make premium beverage experiences more accessible, the brand combines craftsmanship, quality, and innovation to create products inspired by modern cocktail culture.

Driven by a commitment to authenticity and thoughtful sourcing, MAY & CO. works closely with local suppliers and follows a small-batch approach to ensure consistency and quality across its portfolio.

The brand has rapidly built a presence across India's leading quick-commerce platforms, online marketplaces, and hospitality channels, making premium beverage experiences available to consumers nationwide.

With a strong focus on design, customer experience, and product innovation, MAY & CO. is building one of India's most exciting modern beverage brands, catering to a new generation of consumers who value quality, convenience, and elevated experiences.

Role Description

We are looking for a proactive and creative Influencer Marketing Executive to join the MAY & CO. team in New Delhi. This full-time, on-site role provides hands-on experience in influencer outreach, campaign coordination, and digital brand collaborations. The intern will play a key role in identifying influencers, managing partnerships, and ensuring smooth execution of influencer-driven content and campaigns to grow brand visibility and engagement.

Key Responsibilities

• Assist in developing and executing influencer marketing strategies and campaigns.
• Identify and shortlist relevant influencers across fashion, lifestyle, food & beverage, mixology, and home entertainment categories.
• Reach out to influencers, manage communication, and coordinate product seeding and collaboration details.
• Track deliverables, timelines, and content submissions to ensure campaign objectives are met.
• Maintain an organized database of influencer partners and ongoing collaborations.
• Monitor influencer content performance and assist in preparing reports and insights.
• Support in planning creative concepts for influencer content and brand partnerships.
• Collaborate with the marketing team to ensure influencer activities align with brand messaging and goals.
• Stay informed about influencer trends, platform updates, and emerging creators.

Qualifications

• Strong interest in influencer marketing, digital marketing, and social media trends.
• Good communication and relationship-building skills.
• Ability to research and identify suitable influencers and creators.
• Basic understanding of content creation (photo/video) is a plus.
• Familiarity with Instagram, YouTube, and other social platforms.
• Strong organizational skills and attention to detail.
• Ability to work collaboratively in a fast-paced startup environment.
• Pursuing or completed a degree in Marketing, Communications, Media, or a related field.