Influencer Marketing Executive

Job Title: Influencer Marketing Executive

Location: Mumbai – Andheri (Marol)

Work Mode: Onsite

Working Days: 5 days a week

About IGP:

IGP is one of India's largest gifting platforms, offering a wide range of curated gifts, flowers, cakes, and personalized products. With a vision to make gifting delightful and memorable, we are constantly innovating in the digital and e-commerce space.

Role Overview:

We are seeking a creative and detail-oriented Influencer Marketing Executive to join our team. The ideal candidate will be responsible for managing end-to-end influencer campaigns, from outreach and onboarding to execution and reporting, ensuring strong brand presence and engagement across digital platforms.

Key Responsibilities:

• Identify, shortlist, and onboard relevant influencers (macro, micro, and nano) across Instagram, YouTube, and other social platforms.
• Build and maintain strong relationships with influencers, agencies, and content creators.
• Plan and execute influencer campaigns in alignment with marketing objectives, product launches, and seasonal events.
• Negotiate contracts, deliverables, and timelines with influencers.
• Monitor influencer-generated content to ensure brand guidelines and messaging consistency.
• Track campaign performance, analyze ROI, and prepare detailed reports on effectiveness.
• Stay updated on influencer marketing trends, competitor activities, and new content opportunities.
• Collaborate with internal teams (Brand, Content, Social Media, and E-commerce) to maximize campaign impact.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–4 years of experience in Influencer Marketing, preferably in e-commerce, lifestyle, or consumer brands.
• Strong network and knowledge of influencer ecosystems.
• Excellent negotiation, communication, and relationship management skills.
• Creative mindset with an eye for trending content and storytelling.
• Data-driven with the ability to analyze metrics and optimize campaigns.
• Proficiency in MS Office/Google Suite; familiarity with influencer marketing tools is a plus.

What We Offer:

• Opportunity to work with a fast-growing e-commerce brand.
• Creative and collaborative work environment.
• Exposure to influencer networks across multiple categories.
• Competitive compensation and growth opportunities.