Job Description

Influencer Marketing Executive

Location: Mumbai

Experience: 1–2 year

Role Description

This is a full-time, remote role based in Mumbai

As an Influencer Marketing Executive, you'll assist in managing influencer campaigns from start to finish, supporting creator identification, outreach, coordination, deliverables tracking, and performance reporting. You'll take ownership of campaigns and creator relationships independently.

This is a fast-paced, detail-heavy role requiring strong coordination skills, proactive communication, and the ability to manage multiple tasks without losing clarity.

Key Responsibilities

• Manage influencer marketing campaigns end-to-end, ensuring seamless execution across all stages

• Identify, evaluate, and onboard creators aligned with campaign objectives and brand strategy

• Build and maintain strong relationships with creators, agencies, and industry partners

• Coordinate timelines, deliverables, content approvals, and posting schedules across multiple campaigns

• Act as the primary point of contact between creators and internal teams, ensuring clear and timely communication

• Maintain campaign trackers, contracts, creator databases, and operational processes

• Monitor campaign performance and compile reports, insights, and recommendations

• Proactively identify and resolve campaign challenges to ensure successful delivery

What we're looking for

• Strong communication and relationship management skills

• Highly organised with exceptional attention to detail

• Emotionally intelligent and confident working with creators, clients, and internal stakeholders

• Ability to manage multiple campaigns simultaneously in a fast-paced environment

• Strong sense of ownership and accountability

• Proactive problem solver who can anticipate challenges before they arise

• Good understanding of social media platforms, creator ecosystems, and influencer marketing

• Interest in marketing, consumer behaviour, internet culture, and emerging trends

• Comfortable working with data, reports, and campaign performance metrics

Why Join Firstlight

Real Responsibility, Early On – You won't just assist; you'll gradually own parts of campaigns and creator relationships.

Insight-Led Learning – Understand how strategy shapes influencer marketing, not just execution mechanics.

Work With Exciting Creators & Brands – Be part of campaigns that genuinely make a difference

Structured Growth Path – Clear progression from Executive to Manager based on performance and ownership.

A Supportive, Young Team – Work in a collaborative, warm environment that values trust, initiative, and long-term thinking.

At FirstLight, we do influencer marketing driven by insight, culture, and a strong understanding of people.

We're looking for someone who loves marketing and culture and naturally connects with people. The ideal candidate is emotionally intelligent, highly organized, detailed oriented, curious about what drives creators and audiences, and excited by the intersection of brands, content, and culture.