Company Description
Ebullient Gaming India (EGI) is a full-stack creative and execution agency specializing in gaming, technology, AI, and influencer-driven campaigns. We partner with brands to create impactful and innovative experiences using strategic planning, events, content creation, and talent solutions. Our mission is to drive engagement and deliver value through tailored campaigns for a dynamic and fast-evolving audience. At EGI, we are committed to pushing boundaries in the ever-expanding gaming and tech ecosystem.
Role Description
The Influencer Marketing Executive will drive influencer campaign execution by managing creator partnerships, overseeing content delivery, and tracking performance metrics. The role focuses on ensuring high-quality content output, optimal engagement, and seamless collaboration between creators, internal teams, and brand stakeholders.
Responsibilities
- Execute end-to-end influencer marketing campaigns, from creator shortlisting and outreach to content publishing and post-campaign analysis.
- Identify, onboard, and manage influencer partnerships aligned with campaign objectives and target audiences.
- Coordinate content briefs, approvals, timelines, and deliverables to ensure high-quality and on-time execution.
- Track campaign performance across key metrics such as reach, engagement, views, and conversions.
- Optimize campaign execution based on performance insights and data-driven learnings.
- Maintain strong relationships with creators, agencies, and platform partners.
- Ensure compliance with brand guidelines, platform policies, and contractual deliverables.
- Manage negotiations, commercials, and documentation with influencers where required.
- Prepare performance reports and campaign summaries for internal teams and clients Work closely with internal teams to ensure seamless communication and execution across campaigns.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 13 years of experience in influencer marketing, digital marketing, or brand campaigns.
- Hands-on experience managing influencer campaigns across platforms such as Instagram and YouTube.
- Experience working with creators, talent managers, or influencer agencies Strong understanding of influencer commercials, deliverables, and end-to-end campaign workflows.
- Ability to manage multiple campaigns simultaneously while meeting tight deadlines.
- Prior experience in agency or fast-paced marketing environments is preferred.
- Very well-versed with the Esports ecosystem, including gaming creators, teams, tournaments, and platform-specific content trends.
- Proficiency in MS Office tools, including Excel, PowerPoint, and Word, for campaign tracking & reporting.
Location - Gurugram
