Role: HR Business Partner – Sales / Agri
Role Objective
Act as a strategic partner to business leaders to drive productivity, cost efficiency, and a high-performance culture, while ensuring strong execution across the employee lifecycle for frontline/sales teams.
Key Responsibilities
1. Strategic Workforce Planning & Deployment
- Partner with Business Heads to translate business goals into manpower strategy, headcount planning, and deployment models
- Drive optimal workforce utilization through productivity benchmarks (output per employee, cost per hire, etc.)
- Build and track talent pipelines for critical and high-churn roles to ensure continuity of operations
- Identify opportunities to improve spans, layers, and workforce mix for a lean structure
2. Talent Acquisition & Onboarding Effectiveness
- Co-own hiring outcomes with TA to ensure quality, speed, and cost efficiency of hiring
- Drive fitment-focused hiring for frontline roles to reduce early attrition
- Ensure onboarding is structured to enable faster time-to-productivity
- Continuously analyze early attrition trends and hiring funnel metrics to refine sourcing and selection
3. Performance & Productivity Enablement
- Implement and drive adoption of OKRs/KPIs aligned to business outcomes
- Partner with managers to drive performance reviews, calibration, and feedback quality
- Enable a performance-driven culture through:
o Productivity tracking frameworks
o Incentive design aligned to output and business goals
- Identify and address underperformance via structured PIPs and capability interventions
4. Employee Relations & Risk Management
- Act as the first line of support for employee concerns, conflict resolution, and grievance handling
- Ensure consistent policy interpretation and application across locations
- Proactively identify people risks (attrition hotspots, engagement gaps, compliance risks) and mitigate them
- Maintain discipline and adherence to code of conduct and organizational values
5. Rewards, Engagement & Retention
- Support business in compensation planning and benchmarking for key roles
- Execute targeted R&R and incentive programs to drive motivation and retention
- Drive engagement initiatives for frontline workforce with measurable impact on retention/productivity
- Ensure seamless payroll and benefits administration with high accuracy
6. HR Operations Excellence & Compliance
- Ensure 100% compliance with labor laws and statutory requirements, especially across distributed locations
- Maintain robust HR documentation, audits, and governance practices
- Drive adherence to HR processes across the employee lifecycle (hire to exit)
- Partner with business to ensure credit discipline and compliance where relevant to operations
7. Change Management & HR Process Optimization
- Drive adoption of HR tech and automation tools to improve efficiency and employee experience
- Enable managers and employees to leverage self-service tools and data dashboards
- Track and improve HR effectiveness metrics (TATs, productivity, attrition, cost ratios)
- Act as a change enabler to support org-wide transformations (structure, incentives, performance models)
Skills & Competencies
- Strong ability to influence and partner with business leaders (not just support)
- Deep understanding of frontline/sales workforce dynamics and productivity drivers
- High ownership with execution rigor and bias for action
- Strong analytical thinking with ability to derive insights from data
- Ability to operate effectively in fast-paced, ambiguous environments
- Strong problem-solving and conflict resolution capability
- Excellent communication and stakeholder management skills
Experience & Qualifications
- MBA in HR or related field
- 5+ years of experience in HRBP / HR roles
- Minimum 2 years in startup / high-growth environments (E-commerce, Quick Commerce, Retail , FMCG, Agri ,Logistics preferred)
- Strong knowledge MS Office ; Google Sheets and exposure in AI tools
- Proven experience managing end-to-end HR lifecycle for frontline workforce
- Willingness to travel to remote locations
Other Requirements
- This is a Work From Office role
- Language proficiency:
o Marathi / Kannada (preferred)
o Hindi
o English
