Head of Sales

Head of Sales – HoReCa & FMCG

Company: Kezakart

Location: Kerala, India

Job Type: Full-time

Department: Sales & Business Development

About Kezakart

Kezakart is a growing HoReCa supply business Backed by a Established trading company with 35 years of experience in the industry since 1991 ,focused on providing quality products and reliable supply solutions to hotels, restaurants, cafés, caterers and institutional customers. Backed by the business experience and distribution network of industry experts, we aim to expand our customer base and strengthen our presence across Kerala.

Role Overview

We are looking for a results-driven Head of Sales to lead our sales and business development activities across Kerala. The successful candidate will be responsible for developing sales strategies, building and managing a sales team, acquiring new B2B customers and driving sustainable revenue growth.

Key Responsibilities

• Develop and implement sales strategies to expand business across Kerala.

• Identify and acquire new customers, including hotels, restaurants, cafés, caterers and institutional buyers.

• Recruit, train and manage sales executives and territory-level sales staff.

• Establish monthly and quarterly sales targets and monitor team performance.

• Develop strong relationships with key accounts and decision-makers in the HoReCa industry.

• Drive repeat business, customer retention and cross-selling across product categories.

• Monitor sales performance, gross margins, customer collections and outstanding payments.

• Identify new markets, business opportunities and potential distribution partnerships.

• Coordinate with purchase, inventory, warehouse and delivery teams to ensure efficient order fulfilment.

• Prepare regular sales reports, forecasts and performance reviews for management.

Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing or a related field preferred.

• Minimum 2-5 years of relevant sales experience, preferably in HoReCa, FMCG distribution, food service or B2B wholesale.

• Previous experience in sales-team management and customer acquisition is essential.

• Strong knowledge of the Kerala market and established industry relationships will be an advantage.

• Excellent leadership, negotiation, communication and problem-solving skills.

• Ability to work with sales targets, analyse performance and drive business growth.

• Willingness to travel across Kerala as required.

Compensation and Benefits

• Performance-based incentives linked to sales growth and business targets.

• Opportunity to build and lead a growing sales operation with long-term career growth.

What We Are Looking For

We are seeking a proactive sales leader who can take ownership of business development, build a strong sales team, establish lasting customer relationships and deliver measurable growth across Kerala.

• Apply now to be part of Kezakart's growth journey in the HoReCa and FMCG supply industry.