Head of Marketing

HEAD OF MARKETING – Job Description

Location

India

Reporting To

Chief Revenue Officer (CRO) / CEO

Job Summary

We are seeking a dynamic and results-driven Head of Marketing to lead integrated marketing initiatives across channels and regions. This leadership role will own end-to-end marketing strategy, execution, and performance, driving brand growth, pipeline generation, and revenue impact.

The ideal candidate is a hands-on marketing leader with deep expertise across digital marketing, inbound and outbound programs, demand generation, events, PR, social media, and agency management. You will work closely with sales, product, and leadership teams to deliver data-driven campaigns that strengthen market presence and customer engagement across all touchpoints.

Why Join Xpedeon

• Lead marketing for a fast-growing B2B / SaaS organization

• Own strategy and execution with measurable business impact

• Work closely with executive leadership and revenue teams

• Build and scale a high-performing marketing function

• Drive brand growth across domestic and global markets

Key Responsibilities

Integrated Marketing Strategy

• Develop and execute comprehensive marketing strategies aligned with business growth objectives

• Lead cohesive campaigns across digital, offline, and traditional channels

• Partner with sales to design customer-centric initiatives that drive qualified leads and conversions

Digital Marketing

• Oversee digital marketing across PPC, SEO, email marketing, and content marketing

• Manage paid media campaigns on Google, LinkedIn, and relevant B2B platforms

• Use analytics and performance data to optimize ROI and campaign effectiveness

Inbound & Outbound Marketing

• Design inbound programs including content marketing, lead nurturing, and marketing automation

• Lead outbound initiatives such as targeted outreach, email campaigns, and direct marketing

• Align inbound and outbound efforts to accelerate pipeline growth

Lead Generation & Demand Generation

• Own the full lead generation funnel from awareness to conversion

• Develop scalable demand generation campaigns delivering sales-qualified leads

• Collaborate with sales on Account-Based Marketing (ABM) strategies for key accounts

Event Management & Public Relations

• Plan and manage corporate events, trade shows, webinars, and industry conferences

• Work with PR teams and agencies to secure media coverage and thought leadership

• Drive creation of press releases, case studies, announcements, and media assets

Social Media Strategy

• Define and execute social media strategy across LinkedIn, Twitter/X, Instagram, and relevant platforms

• Build engagement through consistent messaging and community interaction

• Monitor trends and competitor activity to enhance brand presence

Agency Management & Vendor Collaboration

• Serve as the primary contact for external agencies (creative, PR, digital, events)

• Manage performance, timelines, budgets, and deliverables

• Ensure alignment of agency outputs with brand and business goals

Marketing Collateral & Content Development

• Oversee development of marketing materials including brochures, presentations, case studies, videos, and website content

• Ensure consistency with brand guidelines and strong value proposition messaging

• Collaborate with product and customer teams for compelling storytelling

Team Leadership & Cross-functional Collaboration

• Lead, mentor, and scale the marketing team for high performance

• Work cross-functionally with sales, product, and customer success teams

• Act as a key stakeholder in business planning and go-to-market initiatives

Analytics, Reporting & Optimization

• Track performance using tools such as Google Analytics, HubSpot, Salesforce, or similar

• Define KPIs, measure effectiveness, and report ROI to leadership

• Continuously optimize strategies using data-driven insights

Experience and Qualifications

Required Experience

• 8+ years of marketing experience with strong exposure to digital, events, PR, and lead generation

• Proven success managing integrated marketing campaigns end-to-end

• Experience managing marketing budgets and tracking ROI

Marketing & Technical Expertise

• Strong understanding of inbound and outbound marketing strategies

• Hands-on experience with marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce)

• Deep knowledge of digital marketing channels, analytics, and performance measurement

Leadership & Execution

• Demonstrated experience leading teams and cross-functional stakeholders

• Ability to balance strategic planning with hands-on execution

• Strong project management and vendor management capabilities

Preferred / Good to Have

• Experience in B2B marketing, especially in SaaS or technology sectors

• Familiarity with Account-Based Marketing (ABM) frameworks

• Proficiency with content and design tools such as Adobe Creative Suite, Canva, or similar

• Certifications in Google Ads, SEO, or digital marketing platforms

Soft Skills

• Excellent communication, storytelling, and copywriting skills

• Data-driven mindset with strong analytical capabilities

• High ownership, proactive, and results-oriented approach

• Ability to thrive in a fast-paced, growth-oriented environment

Education

• Bachelor's or Master's degree in Marketing, Business Administration, or related field

• Continuous learning mindset with exposure to modern marketing tools and practices