Head of Marketing

Job Overview:

The Marketing Head will be responsible for leading the overall marketing strategy of the organization, driving brand growth, increasing sales, and managing annual marketing budgets across all channels.

Key Responsibilities:

Marketing Strategy & Planning

• Develop and execute short-term and long-term marketing strategies
• Align marketing plans with business and sales objectives
• Drive brand positioning and visibility across all platforms

ATL, BTL & Digital Marketing

• Plan and manage ATL (Above The Line) campaigns (TV, print, outdoor, radio)
• Lead BTL (Below The Line) activities such as in-store promotions, events, activations
• Oversee Digital Marketing initiatives across social media, websites, and performance platforms
• Handle Influencer Marketing campaigns to improve reach and engagement
• Drive SEO strategy to improve online visibility and traffic

Sales & Budget Management

• Work closely with the sales team to drive revenue growth
• Prepare and manage the annual marketing budget
• Monitor ROI and optimize marketing spends

Store Presentation & Branding

• Ensure strong store presentation, visual merchandising, and branding consistency
• Support new store launches and marketing rollouts

Leadership & Problem Solving

• Lead and mentor the marketing team and agencies
• Handle complex marketing challenges with strong problem-solving skills
• Coordinate with internal stakeholders and external partners

Key Skills & Competencies:

• Strong expertise in ATL, BTL, Digital & Influencer Marketing
• In-depth knowledge of SEO and marketing analytics
• Excellent strategic thinking and planning skills
• Strong sales orientation and budget management capability
• Excellent presentation and communication skills
• Proven problem-solving and decision-making ability
• Minimum 15+ years of overall experience in Marketing
• Strong experience in retail / consumer-focused industry preferred