Job Overview:
The Marketing Head will be responsible for leading the overall marketing strategy of the organization, driving brand growth, increasing sales, and managing annual marketing budgets across all channels.
Key Responsibilities:
Marketing Strategy & Planning
- Develop and execute short-term and long-term marketing strategies
- Align marketing plans with business and sales objectives
- Drive brand positioning and visibility across all platforms
ATL, BTL & Digital Marketing
- Plan and manage ATL (Above The Line) campaigns (TV, print, outdoor, radio)
- Lead BTL (Below The Line) activities such as in-store promotions, events, activations
- Oversee Digital Marketing initiatives across social media, websites, and performance platforms
- Handle Influencer Marketing campaigns to improve reach and engagement
- Drive SEO strategy to improve online visibility and traffic
Sales & Budget Management
- Work closely with the sales team to drive revenue growth
- Prepare and manage the annual marketing budget
- Monitor ROI and optimize marketing spends
Store Presentation & Branding
- Ensure strong store presentation, visual merchandising, and branding consistency
- Support new store launches and marketing rollouts
Leadership & Problem Solving
- Lead and mentor the marketing team and agencies
- Handle complex marketing challenges with strong problem-solving skills
- Coordinate with internal stakeholders and external partners
Key Skills & Competencies:
- Strong expertise in ATL, BTL, Digital & Influencer Marketing
- In-depth knowledge of SEO and marketing analytics
- Excellent strategic thinking and planning skills
- Strong sales orientation and budget management capability
- Excellent presentation and communication skills
- Proven problem-solving and decision-making ability
- Minimum 15+ years of overall experience in Marketing
- Strong experience in retail / consumer-focused industry preferred
