Job Title: Head of Marketing B2B Technology
Experience: 1218 Years
Location: Bangalore
Employment Type: Full-Time
Role Overview
We are looking for a strategic and execution-driven Head of Marketing to lead our B2B technology marketing function. This role will be responsible for driving brand positioning, demand generation, and revenue-aligned marketing initiatives across services and platform offerings. The ideal candidate brings a strong mix of leadership, growth marketing, and enterprise B2B experience.
Key Responsibilities
B2B Technology Marketing Leadership
- Define and execute the overall marketing strategy aligned with business growth objectives
- Build strong positioning for services, platforms, and solutions across target industries
- Establish the organization as a thought leader in the B2B technology ecosystem
Demand Generation & ABM
- Drive end-to-end demand generation strategies including Account-Based Marketing (ABM)
- Partner with sales teams to build high-quality pipeline and accelerate revenue growth
- Optimize funnel performance across lead acquisition, nurturing, and conversion
Services & Platform Positioning
- Develop compelling messaging and value propositions for services and product/platform offerings
- Work closely with product, delivery, and sales teams to align go-to-market strategies
- Enable differentiated positioning in competitive markets
Content & Thought Leadership
- Lead content strategy including whitepapers, case studies, blogs, and executive insights
- Build strong thought leadership presence across digital platforms and industry forums
- Collaborate with leadership to create CXO-level narratives
Digital & Growth Marketing
- Drive digital marketing initiatives including SEO, SEM, paid campaigns, and marketing automation
- Leverage data-driven insights to optimize campaign performance and ROI
- Scale inbound and outbound marketing channels
Stakeholder & Cross-Functional Leadership
- Collaborate closely with sales, product, and leadership teams to ensure alignment
- Lead and mentor a high-performing marketing team
- Manage agencies, partners, and external vendors
Industry Engagement & Brand Building
- Lead marketing for industry events, conferences, analyst relations, and award submissions
- Build relationships with analysts (Gartner, Forrester, etc.) and industry bodies
- Enhance brand visibility and credibility in the market
Required Skills & Experience
- 1218 years of experience in B2B technology marketing
- Strong expertise in demand generation, ABM, and digital marketing
- Proven experience in marketing services and/or platform-based offerings
- Experience working with enterprise clients and global markets
- Strong leadership and team management capabilities
Preferred Qualifications
- Experience in IT services, SaaS, or consulting organizations
- Exposure to global marketing campaigns and GTM strategies
- MBA or equivalent preferred
Key Competencies
- Strategic thinking with execution excellence
- Strong storytelling and communication skills
- Data-driven decision making
- Stakeholder influence and leadership
