Senior Marketing Head

TESCRA India is seeking a highly experienced and dynamic Senior Marketing Head to lead and oversee all marketing activities. This pivotal role requires a strategic thinker with a proven track record of developing and executing successful marketing strategies that drive brand awareness, generate leads, and contribute to overall business growth. The ideal candidate will be a strong leader, capable of managing a team, analyzing market trends, and making data-driven decisions to optimize marketing performance.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Lead, mentor, and manage the marketing team, providing guidance and support.
• Conduct market research and analysis to identify opportunities and trends.
• Oversee the creation and execution of marketing campaigns across various channels (digital, social media, content, etc).
• Manage the marketing budget and ensure efficient allocation of resources.
• Analyze marketing performance data and generate reports to evaluate campaign effectiveness.
• Collaborate with cross-functional teams to ensure alignment and achieve common goals.

Educational Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field. A Masters degree is preferred.

Must-Have Skills:

• Proven experience in developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent analytical and problem-solving abilities.
• In-depth knowledge of digital marketing channels and best practices.
• Exceptional communication and interpersonal skills.

Good-to-Have Skills:

• Experience in the software industry.
• Familiarity with CRM and marketing automation tools.
• Experience with brand building and management.

Pay Rate/Salary:

Competitive salary commensurate with experience and qualifications.

QUALIFICATIONS

Must Have Skills

• Marketing strategies
• Leadership
• Team management
• Analytical skills
• Problem-solving
• Digital marketing
• Communication
• Interpersonal skills

Good To Have Skills

• Software industry
• CRM
• Marketing automation
• Brand building